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Course Criteria
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3.00 Credits
3750. Consumer Studies in Apparel and Home Furnishings. 3 hours. Exploration of motivations influencing consumer purchase and use of apparel and home furnishing products. A comprehensive theoretical and practical knowledge base is used to investigate various individual and environmental factors as they relate to the consumer purchase process and its outcomes.
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3.00 Credits
3790. Pre-Internship Seminar in Merchandising & Hospitality Management. 3 hours. Course examines the impact of business environments on personal and career effectiveness in the merchandising and hospitality management fields. Topics include effective business communication, ethical decision making, and leadership development. Prerequisite(s) : SMHM 1500, 2090, 2400, or 2490 (can be taken concurrently), major in merchandising or hospitality management.
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3.00 Credits
3800. Information Technology in Hospitality and Tourism. 3 hours. Study of the strategic use of information technology (IT) in today's hospitality and tourism organizations. Topics include the unique needs for and characteristics of IT in the hospitality / tourism industry, the most widely used information systems in operations, management, and e-business in hospitality and tourism, as well as their impacts on organizations and the industry as a whole. Prerequisite(s) : Junior standing or consent of instructor.
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3.00 Credits
3850. Promotion of Apparel and Home Furnishings. 3 hours. Promotion of apparel and home furnishings throughout production and distribution systems. Emphasis on promotion media, special events and computer applications. Prerequisite(s) : SMHM 3750, can be taken concurrently.
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3.00 Credits
3920. Recent Developments in the Hospitality Industry. 3 hours. An extensive study of current developments facing employers in the hospitality industry. Particular emphasis is given to selected readings and case studies dealing with societal, consumer and operational management issues and trends. Supported in part by Ben E. Keith Lectureship Series. Prerequisite(s): junior standing or consent of instructor.
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3.00 Credits
3950. Creating Consumer Experiences. 3 hours. Course explores the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Topics include evolution of consumption, symbolic consumption, ritual consumption, sensory consumption, consumer efficiency; entertainment, thematic, lifestyle, and value experiences; branding brand extension, and strategic alliance; and global experiential retailing.
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1.00 - 3.00 Credits
4000. Global Discovery in Merchandising and Hospitality Management. 1-3 hours. Experience fashion, home furnishings, and hospitality industries through visits to manufacturing facilities, retail establishments, museums, historical structures, hotels, restaurants and industry support organizations. Includes field study in industry centers for fashion, home furnishings, hospitality, or other selected U.S. or international destinations. Pre-trip and post-trip classes required. Class may be repeatable for up to 6-hours credit, as long as travel for each course is to different destinations. Prerequisite(s): SMHM 1500, 2090, 2400 or 2490, approval of application, good standing and consent of school.
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3.00 Credits
4010. Global Textiles and Apparel Industries. 3 hours. Overview of textile and apparel industries with emphasis on international issues and factors affecting processes from the production through distribution of textiles and apparel. Prerequisite(s): SMHM 2090 or 2490 or consent of instructor.
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3.00 Credits
4020. E-Passport : Virtual Study Abroad. 3 hours. Parallel experiences are provided for resident (e-passport) and study abroad students (passport) who participate in SMHM's study abroad experiences. Collaborative cultural immersion are experienced through authentic experiences, online and personal interactions, and appropriate assignments. Prerequisite(s) : SMHM 2400, 2490, 2090 ; or consent of instructor.
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3.00 Credits
4040. Visual Merchandising. 3 hours (2;2). Study and application of display principles as related to visual merchandising. Development of individualized plans for store set-up and plan-o-grams. Prerequisite(s) : SMHM 2360 and 2090, 2400 or 2490.
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