SMHM 3950 - Creating Consumer Experiences

Institution:

University of North Texas

Subject:

Merchandising & Hospitality Mg

Description:

3950. Creating Consumer Experiences. 3 hours. Course explores the dynamic merging of retail merchandising, hospitality, and entertainment industries to create total consumer experiences. Topics include evolution of consumption, symbolic consumption, ritual consumption, sensory consumption, consumer efficiency; entertainment, thematic, lifestyle, and value experiences; branding brand extension, and strategic alliance; and global experiential retailing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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