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MATH 497: Major Honors I
1.00 - 3.00 Credits
Messiah University
Independent research program for students who have strong academic records for a minimum of five previous semesters of college study. Overall GPA of 3.5 and departmental approval required for enrollment. (See Index for reference to Honors Program.) (Fall Semester)
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MATH 497 - Major Honors I
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MATH 498: Major Honors II
3.00 Credits
Messiah University
Independent research program for students who have strong academic records for a minimum of five previous semesters of college study. Overall GPA of 3.5 and departmental approval required for enrollment. (See Index for reference to Honors Program.) (Spring Semester)
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MATH 498 - Major Honors II
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MRKT 100: Marketing Elective
0.10 - 6.00 Credits
Messiah University
This course is used to accept marketing credit from external institution.
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MRKT 100 - Marketing Elective
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MRKT 200: Marketing Elective
0.10 - 6.00 Credits
Messiah University
This course is used to accept marketing credit from external institution.
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MRKT 200 - Marketing Elective
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MRKT 230: Marketing Principles
3.00 Credits
Messiah University
Understanding the role of marketing in the economy and within the firm. Learning to assess and meet the needs of consumers in the firm¿s target market through development of suitable products which are priced and distributed appropriately with the aid of effective communication.
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MRKT 230 - Marketing Principles
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MRKT 300: Marketing Elective
0.10 - 6.00 Credits
Messiah University
This course is used to accept marketing credit from external institution.
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MRKT 300 - Marketing Elective
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MRKT 333: Consumer Behavior
3.00 Credits
Messiah University
Application of behavioral theory and research to the consumption behavior of individuals in society. Covers individual perception, group and societal norms, and organizational persuasion. Prerequisite: MRKT 230.
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MRKT 333 - Consumer Behavior
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MRKT 337: Advertising
3.00 Credits
Messiah University
Familiarizes students with the nature and scope of advertising and its place in the economic structure, with special emphasis on creative and managerial aspects of advertising, including campaign strategy, the use of mass media, the advertising agency, and social responsibility. Prerequisite: MRKT 230.
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MRKT 337 - Advertising
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MRKT 339: Marketing Research
3.00 Credits
Messiah University
Study of techniques available for obtaining marketing information, use of research design, questionnaire construction, sampling theory, and data analysis. Prerequisites: MRKT 230 and STAT 281.
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MRKT 339 - Marketing Research
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MRKT 357: Personal Selling
3.00 Credits
Messiah University
Personal Selling is designed to train students who anticipate a career in sales but also to educate others who may benefit from understanding sales functions such as relationship building and persuasion. Among the topics explored, in a faith context, are: the role of personal selling in business, sales stereotypes, the communication process, personality theory, buying behavior, sales relationships, selling methods, and self-management. Prerequisite: MRKT 230. (Letter grade only.)
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MRKT 357 - Personal Selling
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