MRKT 357 - Personal Selling

Institution:

Messiah University

Subject:

Marketing

Description:

Personal Selling is designed to train students who anticipate a career in sales but also to educate others who may benefit from understanding sales functions such as relationship building and persuasion. Among the topics explored, in a faith context, are: the role of personal selling in business, sales stereotypes, the communication process, personality theory, buying behavior, sales relationships, selling methods, and self-management. Prerequisite: MRKT 230. (Letter grade only.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.messiah.edu

Phone Number:

(717) 766-2511

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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