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Course Criteria
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3.00 Credits
Used to support experimental courses and courses dealing with the most pressing topics of the time in business, management, leadership, technology, and entrepreneurship. Generally are 3 credits courses and require ACT 161 and BUS 185 or permission of the instructor as prerequisites. Considered as business electives.
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3.00 Credits
An introduction to some of the quantitative methods used in modern management science and economics. Topics include probability concepts, forecasting, decision theory, linear programming, queuing theory, network models, and Markov analysis. Prerequisite: MAS 170 with a minimum grade of "C-." 3 credits.
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3.00 Credits
An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. Prerequisite: junior or permission. 3 credits.
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3.00 Credits
Analysis of factors affecting purchase decisions in the marketplace: application of behavioral and social science concepts to the study of consumer behavior; understanding of the differences between consumer purchase behavior and buying behavior in business-to-business settings. Prerequisite: BUS 185 or BUS 230, and BUS 340, or permission of the instructor. 3 credits.
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3.00 Credits
A detailed study of the theories and models of organizational behavior and development, with emphasis on the practical application of these models in the workplace to improve individual, group and organizational performance. Prerequisite: junior standing and BUS 185, or permission. 3 credits.
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3.00 Credits
A study of the interrelationships between advertising and consumer behavior. Topics include the multimediation model of consumer behavior, the contributions of the social sciences to the understanding of consumer behavior, the development and effective use of advertising strategies, and the creation of advertising campaigns. Class projects will be a major component of the course. Prerequisite: BUS 340. 3 credits.
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3.00 Credits
A study of financial management covering analysis of asset, liability and capital relationships and operations; management of current assets and working capital; capital planning and budgeting; capital structure and dividend policy; short and intermediate term financing; internal and external long term financing; and other financial topics. Prerequisite: ACT 162; ECN 101, 102. 3 credits.
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3.00 Credits
An analysis of investment and its relation to other economic, legal and social institutions. The course includes discussion of investment principles, machinery, policy, management investment types and the development of portfolios for individuals and institutions. Prerequisite: BUS 361. 3 credits.
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3.00 Credits
The role advertising plays in American life and its effect upon consumer behavior. Analysis of media strategies, functions of advertising agencies, creation of successful advertisements, and the legal and ethical restraints on advertis- ing. Prerequisite: BUS 340. 3 credits.
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3.00 Credits
Elementary principles of law relating to the field of business. The course covers contracts, govern- ment regulation of business, consumer protection, bankruptcy, personal property, real estate, bailments, insurance and estates. 3 credits.
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