BUS 354 - Advertising and Consumer Behavior

Institution:

Lebanon Valley College

Subject:

Description:

A study of the interrelationships between advertising and consumer behavior. Topics include the multimediation model of consumer behavior, the contributions of the social sciences to the understanding of consumer behavior, the development and effective use of advertising strategies, and the creation of advertising campaigns. Class projects will be a major component of the course. Prerequisite: BUS 340. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lvc.edu

Phone Number:

(717) 867-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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