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Course Criteria
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3.00 Credits
The concept, role and practice of public relations in American society. Public relations as a process: research; public opinion; programming; communication; evaluation; ethical considerations.
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3.00 Credits
Relationship between sports and media from historical, cultural, and business perspectives. Topics include the presentation of sports, race relations, gender issues, violence and aggression, free agency, drug use and the economic impact of sports. Prerequisite ENG 102, or permission of instructor.
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3.00 Credits
The representation of sports and athletes in cinema, and the use of sports as a cinematic storytelling device. Both documentaries and feature films will be screened.
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3.00 Credits
Write news releases and publicity tools, newsletter article online copy, proposals, and other public relations material. Discussion of the public relations writing process, media relation, and publicity planning and techniques. Prerequisites: Public Relation 182 and Journalism Studies 261.
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3.00 Credits
Conduct public opinion research and do strategic planning for regional organizations. Discussion of public relation research principles and techniques, goal setting, strategy development, budgeting, and printing/production processes. Prerequisites: Public Relations 182 and Public Relations 372 or permission of instructor.
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3.00 Credits
Planning and implementing a public relations campaign, program, or special event.
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3.00 Credits
Public Relations principles, practices, and skills as applied in a sports information setting. Emphasis on writing, media relations, and crisis management. Prerequisites PRL 182, 285 and 372 or permission of instructor.
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3.00 - 6.00 Credits
Concentrated areas of study designed to enhance practical knowledge of the public relations profession. Addresses timely issues important to the PR field. May be repeated provided topics are not the same. Prerequisites: Public Relations 372, 375 or permission of instructor.
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3.00 Credits
Complex symbiotic relationship between sports and television producers and programmers, including network, cable, regional sports networks, and pay-per-view suppliers. Impact of televised sports on society. Prerequisites: PRL 285 and JLM 181, or permission of instructor.
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3.00 Credits
Work with Mohawk Valley organizations on PR tasks. Students meet weekly to learn networking skills and discuss job search strategies. Students can take this course twice. Prerequisites: Public Relations 182,372,385, and Journalism Studies 181,261,365 with a grade of "C" or better. Permission of instructor required.
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