PRL 372 - Publicity and Public Relations Writing

Institution:

Utica University

Subject:

Public Relations

Description:

Write news releases and publicity tools, newsletter article online copy, proposals, and other public relations material. Discussion of the public relations writing process, media relation, and publicity planning and techniques. Prerequisites: Public Relation 182 and Journalism Studies 261.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utica.edu/

Phone Number:

(315) 792-3111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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