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MATH 471: Differential Equations
3.00 Credits
Union College - New York
Differential equations of fi rst order and fi rst degree, differential equations of fi rst order and higher degree, differential operators and linear differential equations, reduction of order. Prerequisite: MATH 242. (Even years only.)
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MATH 471 - Differential Equations
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MGMT 352: Principles of Management
3.00 Credits
Union College - New York
This course introduces management and leadership as a functional area of business, including the development of organizational plans, policies, and procedures and provides exposure to basic theoretical developments in management and leadership thought. Research and theoretical analysis associated with management activities of an organization in the global and ethical environments will be studied. Management and leadership analysis will be presented in written and oral communication media. Prerequisite: BUAD 151 or permission of professor.
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MGMT 352 - Principles of Management
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MGMT 372: Human Resource Management
3.00 Credits
Union College - New York
Using a system-process model, this course discusses the various subsystems (recruitment, selection, compensation, task specifi cation, etc.) which fall under the responsibility of the HRM function. The subsystems are designed to provide for the effi cient and effective utilization of human resources in business concerns. Prerequisite: MGMT 352.
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MGMT 372 - Human Resource Management
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MGMT 374: Operations Management
3.00 Credits
Union College - New York
This course utilizes the systems approach to study quality, process, capacity, inventory, and workforce to analyze and solve both production and service enterprise problems. Topics include product management and control, process fl ow analysis, environment layout, forecasting, materials requirements planning, and performance improvement. Prerequisite: MGMT 352.
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MGMT 374 - Operations Management
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MGMT 400: Organizational Behavior & Teamwork Dynamics
3.00 Credits
Union College - New York
This course responds to the increasing need for cooperative skills in projects, concurrent design and engineering, interdepartmental committees, quality circles, self-managed work teams, and relationship selling. Areas to be covered include: small group dynamics; team building; cohesiveness; trust; power; role constraints; facilitative communication; and confl ict resolution. Teams will perform in simulated work environments and analyze cases. Prerequisites: MGMT 352.
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MGMT 400 - Organizational Behavior & Teamwork Dynamics
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MKTG 272: Personal Selling
3.00 Credits
Union College - New York
The interpretation of sales techniques and methods, prospecting customers, interviews, sales presentations, demonstrations, and closing the sale are presented.
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MKTG 272 - Personal Selling
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MKTG 321: Principles of Marketing
3.00 Credits
Union College - New York
This course introduces marketing as a functional area of business. It discusses the movement of goods and services from producer to consumer while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the marketing environment will also be studied. Prerequisite: BUAD 151, ACTG 271
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MKTG 321 - Principles of Marketing
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MKTG 322: Consumer Behavior
3.00 Credits
Union College - New York
A study of the factors and principles that govern behavior and decision making patterns in the consumer marketplace. Students will study behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services and ideas. Prerequisite: MKTG 321. (Odd years only)
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MKTG 322 - Consumer Behavior
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MKTG 370: Advertising
3.00 Credits
Union College - New York
This course provides an overview of the social, economic, and marketing environment in which advertising functions. This course will provide an in-depth coverage of advertising activities as they relate to consumer-driven mass media marketing activities. The course will focus on advertising planning and management as well as media strategies available to organizations. Prerequisite: MKTG 321 or permission of professor.
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MKTG 370 - Advertising
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MKTG 372: Public Relations
3.00 Credits
Union College - New York
This course provides a broad understanding of the various elements of an integrated marketing communications program, with a concentration on the role of public relations. Prerequisite: MKTG 321 or permission of professor.
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MKTG 372 - Public Relations
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