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ADD 454: Communication Arts in London
3.00 Credits
Syracuse University
3 each IR Illustration and design through visits to studios, publishers, museums, and presentations with visiting professionals. Major design/illustration semester project. Offered only in London. Prereq: Open only to visual communication majors.
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ADD 454 - Communication Arts in London
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ADD 540: Offset Printing
3.00 Credits
Syracuse University
3 IR A basic course covering the theory and practice of preparing camera-ready art for printing plate-making, and printing by offset lithography. Prereq: CMD 281 Repeatability: R1
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ADD 540 - Offset Printing
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ADD 644: Television Commercial Production
3.00 Credits
Syracuse University
3 Y Video techniques in the production of advertising commercials. Major emphasis on computer video editing. Introduction to camera work and sound. Prereq: ADD 443
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ADD 644 - Television Commercial Production
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ADV 206: Introduction to Advertising
3.00 Credits
Syracuse University
3 S An introductory course in all phases of adver-tising and its role in contemporary society. Includes an overview of advertising as the creative message in print, radio, and television; the fundamentals of advertising research; a detailed study of media characteristics; and assessment of the advertising campaign.
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ADV 206 - Introduction to Advertising
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ADV 207: Writing Advertising Strategies and Executions
3.00 Credits
Syracuse University
3 S Students are taught the fundamentals of developing advertising strategies for campaigns; presentation and defense of strategic plans as well as practice in creating advertisements from self-created strategies.
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ADV 207 - Writing Advertising Strategies and Executions
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ADV 345: Economics,Persuasion,and the Global Marketplace
3.00 Credits
Syracuse University
3 Y Persuasive communications' impact on and relationship to society. Evaluation of effects of advertising on national and global economies. Critical evaluation of persuasive appeals. Discussion of marketing to children, political persuasion, alcohol and tobacco promotion. Additional work required of graduate students. Prereq: For undergraduates): COM 107
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ADV 345 - Economics,Persuasion,and the Global Marketplace
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ADV 401: Portfolio I
3.00 Credits
Syracuse University
3 S Major components that go into creating print ad campaigns including benefit, strategy, conceptual thinking, art direction, and copywriting. Prereq: ADV 207
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ADV 401 - Portfolio I
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ADV 402: Promotional Writing
3.00 Credits
Syracuse University
3 S Forms of writing used in the major marketing communications disciplines, including advertising, sales promotion, direct marketing, and product publicity. Students will develop promotional executions in a variety of media. Emphasis on strategy development and writing. Prereq: ADV 206 and ADV 207
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ADV 402 - Promotional Writing
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ADV 421: Portfolio II
3.00 Credits
Syracuse University
3 S Students begin to craft their portfolios. They will complete a variety of advertising print campaigns that will readily demonstrate a strong command of layout, design, copywriting, and conceptual thinking. Prereq: ADV 401
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ADV 421 - Portfolio II
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ADV 425: Advertising Lab:Campaigns
3.00 Credits
Syracuse University
3 S This class will function as a full service advertising agency in a workshop format, encompassing all the disciplines studied during the student's tenure at Newhouse. Development of marketing strategies, execution, media plans, promotion and final production. Prereq: ADV 507 or ADV 421 or permission of instructor
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ADV 425 - Advertising Lab:Campaigns
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