ADV 402 - Promotional Writing

Institution:

Syracuse University

Subject:

Description:

3 S Forms of writing used in the major marketing communications disciplines, including advertising, sales promotion, direct marketing, and product publicity. Students will develop promotional executions in a variety of media. Emphasis on strategy development and writing. Prereq: ADV 206 and ADV 207

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

syr.edu/

Phone Number:

(315) 443-1870

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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