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CAS 1430: The Business of Radio
3.00 Credits
St. John's University-New York
Prerequisite: CAS 1101. The commercial and public aspects of radio broadcasting, including ratings, research, selling, advertising/ underwriting promotion, public relations, and technical operations. Credit: 3 semester hours.
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CAS 1440: Introduction to Public Relations
3.00 Credits
St. John's University-New York
The role and basic concepts of public relations. Students are given instruction in the use of the media in researching specific publics, organizing, planning, executing and evaluating public relations campaigns. Credit: 3 semester hours.
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CAS 1442: Public Relations Strategies
3.00 Credits
St. John's University-New York
Prerequisite: CAS 1440. Students will have an opportunity to learn from case study analysis and to be able to apply this knowledge in practical situations. Credit: 3 semester hours.
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CAS 1443: Seminar in Public Relations Campaigns
3.00 Credits
St. John's University-New York
Prerequisite: CAS 1440 and 1341. This capstone course is designed to help develop and refine critical thinking through selecting, creating, and applying the tools, techniques, and principles of public relations. Students create a full campaign based on solving communications problems for a not-forprofit organization. Credit: 3 semester hours.
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CAS 1461: Introduction to Advertising Communication
3.00 Credits
St. John's University-New York
Prerequisite: MKT 1001. Advertising on the national and local levels is covered in depth. Topics include defining advertising objectives, media's influence on consumer choice, selection,evaluation and development of criteria for advertising. Credit: 3 semester hours.
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CAS 1463: The Broadcast Representative's Role in Radio and Television Sales
3.00 Credits
St. John's University-New York
Prerequisite: MKT 1001. Discusses the broadcast representative's role in place radio and television ads. Topics include research, marketing, computer applications, programming, and contractual relationships. Credit: 3 semester hours.
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CAS 1464: Media Planning and Buying
3.00 Credits
St. John's University-New York
Prerequisite: CAS 1465. To provide students with the basic skills in media planning and buying. Students learn how to select which media are best suited to an advertiser's message and how to prepare a media plan. Credit: 3 semester hours.
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CAS 1465: Integrated Advertising Communication
3.00 Credits
St. John's University-New York
Prerequisite: MKT 1001. The nature, structure and operation of marketing systems as applied to the communications industry are covered. Recent trends and policies in the communications field are also covered. Credit: 3 semester hours.
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CAS 1466: Seminar in Advertising Communication
3.00 Credits
St. John's University-New York
Prerequisite: MKT 1001. An overview covering the three basic aspects of advertising: how to create ads that sell; how to market products to the public; and: the proper use of media to promote products. Students write creative strategies and copy, learn visual techniques and prepare draft layouts. Credit: 3 semester hours.
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CAS 1470: Management in Communications
3.00 Credits
St. John's University-New York
Prerequisite: MGT 1001. The major functions of management as applied to the communications industry. Topics include planning, organizing, and controlling the communications business enterprise. Credit: 3 semester hours.
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