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Course Criteria
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1.00 - 6.00 Credits
One, Three, or Six Credits each Designed to be a professional work-related experience. Provides the student with a practical, hands-on opportunity to apply theory in a professional work setting. Seminar meetings afford students a chance to critically examine the relationship between theory and practice. Successful students will enhance their knowledge of communication theory and skills in a real-life atmosphere under the supervision of practicing professionals in advertising, journalism, multimedia, public relations, radio, television, and film. Offered in fall, spring, and summer. Note: Internships carry general elective credit and may not be used to fulfill communication elective requirements. Prerequisites: Junior standing and permission of Internship Director; CRDV 100N.
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3.00 Credits
Three Credits LA Development of radio and television scripts and storyboards for advertising commercials. Research data and information for assignments provided by national TV and radio industry sources. Practice in using accepted commercial formats and preparation of concepts to national broadcast standards. Student teams prepare complete television/radio campaigns for national brands. Offered in fall and spring. Prerequisites: COM 110, COM 210
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3.00 Credits
Three Credits LA Organizing, planning, and executing advertising for the special needs of retail, local, and small-business advertisers. The difference between such advertising and national branded-products promotion is emphasized. Three levels are examined: identity/"image," item-price promotion, and use of "events" to reach new audiences and build traffic. Students prepare prototype campaigns for real merchandising categories. Offered in fall and sprin Prerequisites: COM 110, COM 210
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3.00 Credits
Three Credits LA Planning strategy and tactics, and developing copy and visual concepts to promote direct sales of consumer and industrial products using print, broadcast, mail, and telemarketing media. Execution of campaigns for real products in entrepreneurial frame. Computerized analysis of database information for targeting. Offered in fall and spring. Prerequisites: COM 110, COM 210
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3.00 Credits
Three Credits LA Media Planning is the bridge between advertising and product/service marketing. It operates with both marketing and audience data. It is the job of the media planner to marry the data sets so that the placement of the advertising messages best satisfies the marketing objectives. There are many components in this process: budget allocation, audience, consumer profiles, sales geography, popular culture, and media economics. Offered in fall. Prerequisite: COM 110 or permission of instructor
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3.00 Credits
Three Credits LA This course is designed to teach students basic skills needed to write effective television and motion-picture fiction scripts. Fundamental techniques covered include, but are not limited to: character development; creation of dramatic conflict; dramatic paradigm structure; compelling filmic scene and sequence construction; and industry-accepted script formats. Offered in fall and spring. Prerequisites: ENG 117, junior standing
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3.00 Credits
Three Credits LA Intercultural Communication provides an overview of the study of communication and culture. Both intracultural (i.e., communication between members of the same culture) and intercultural (i.e., communication between members of different cultures) aspects of communication will be examined. The focus will be upon isolating similarities and differences in intracultural and intercultural communication. Areas studied will include increasing understanding of the relationship between communication and culture; explaining the role of cultural patterns; verbal and nonverbal codes in the development of intercultural relationships; and explaining obstacles. Offered in fall and spring. Prerequisite: Junior standing
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3.00 Credits
Three Credits LA This course addresses the moral uses of communication. It covers the methods of systematic critical evaluation of communications and different philosophical grounds for evaluating the ethics of communication. The resultant framework of ethical values and methods of evaluation is then applied to cases of communication in the following settings: personal relationships; professional relationships; broadcast and print news; computer-information networks; public-relations programs; political campaigns; and the popular entertainment arts of books, music, films, and television. Offered as and when necessary. Prerequisites: Junior standing, PHIL 300
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3.00 Credits
Three Credits LA Dual listed as ENG 350 See ENG 350 for course description.
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3.00 Credits
Three Credits LA Dual listed as ENG 340 See ENG 340 for course description.
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