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Course Criteria
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3.00 Credits
In this course students learn the role of media planning, buying and selling to help fulfill marketing communications objectives. Students learn the components of a professional media plan for target reach; how media buying techniques differ by target audience; and how the media sales process works. The course emphasizes the media's role in the advertising process and the media's influence on current techniques used by advertising agency media departments representing consumer and business clients with national, regional, and local needs. Students prepare a professional media plan utilizing the principles and practices mastered throughout the course. Prerequisite: MNGT 3510 Advertising or ADVT 5321 Advertising Decision-Making for graduate students, or permission of instructor.
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3.00 Credits
Prerequisites: media major, junior standing, permission of the instructor, and filing of official form. May be repeated for credit with instructor's permission if content differs.
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3.00 - 6.00 Credits
Seniors demonstrate their proficiency in advertising/marketing communications in this course. Students assume responsibility for the production of a project under the direction of a faculty member. Projects may include a plan, campaign, or a thesis. Prerequisites: senior standing, acceptance into the major through portfolio review, AND permission of instructor.
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3.00 Credits
Students prepare for careers in the field of advertising/marketing communications by developing their personal portfolios, attending professional organizations' meetings, fine-tuning interviewing skills, and preparing their resumes. Prerequisites: advertising/marketing communications major and senior standing.
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3.00 - 6.00 Credits
This course serves as the culmination of the advertising curriculum. Advertising theories, principles, and techniques presented in the classroom are tested and refined in a "real-world" environment. Students serve as members of an advertising team, assuming the following roles: advertising agency account executive, media planner, copywriter, art director, producer, or videographer. The team undertakes an actual product/service case history assignment: analyzing the communications problem, developing a strategy, and creating and producing an integrated marketing communications campaign. Students must apply for admission to the class and the role of their choice. Prerequisite: permission of the instructor. Students should see their instructor before registering to determine the number of credit hours and what procedure to follow in registering for this course. May be repeated once for credit (up to a total of 6 hours)
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1.00 - 3.00 Credits
This course is designed to periodically offer feature topics in animation not covered by regularly offered courses.? Topics will be dedicated to narrow aspects of the discipline, time dependent materials, or guest lecturers.? May be repeated for credit, if content differs. Prerequisites may vary with topic.?
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3.00 Credits
Students learn the elements of motion picture animation, with emphasis on the process, techniques, and styles employed in creating the illusion of movement, character, and life on motion media. Students combine the study of animation theory with production experience.
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3.00 Credits
Students learn full animation production for motion picture. Classes combine lectures and hands-on experiences. Students prepare and time soundtracks, then animate to the sound. An understanding of basic animation principles and techniques is required. Prerequisite: ANIM 3210.
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3.00 Credits
The expression of stories, scene blocking, visual character development, and an overall aesthetic to the animation are covered in this class. Students learn the unique art of creating detailed storyboards for animation, including their importance in collaborating with the director, computer animators, sound designers, and talent in producing a successful animation.
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3.00 Credits
Students learn advanced skills in presentation of information in interactive contexts, including the use of 2-D animation, 3-D animation, and more advanced media display. Prerequisite: INTM 2200 OR permission of the instructor.
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