ADVT 4200 - Media Planning,Buying,and Selling

Institution:

Webster University

Subject:

Description:

In this course students learn the role of media planning, buying and selling to help fulfill marketing communications objectives. Students learn the components of a professional media plan for target reach; how media buying techniques differ by target audience; and how the media sales process works. The course emphasizes the media's role in the advertising process and the media's influence on current techniques used by advertising agency media departments representing consumer and business clients with national, regional, and local needs. Students prepare a professional media plan utilizing the principles and practices mastered throughout the course. Prerequisite: MNGT 3510 Advertising or ADVT 5321 Advertising Decision-Making for graduate students, or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.webster.edu

Phone Number:

(314) 961-2660

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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