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Course Criteria
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3.00 Credits
3 credits The purpose of this course is to introduce students to the role, functions and tasks of healthcare marketing. Attention is devoted to applying basic marketing principles to the healthcare sector. Marketing decision making and analysis will be emphasized through the use of cases and current readings that focus on a variety of healthcare organizations, including hospitals, assisted living facilities, MCOs, and pharmaceutical companies. Prerequisite: MKT-200 or permission of instructor.
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3.00 Credits
3 credits An opportunity for continued learning about marketing research, primarily through implementation of an actual research project. The course focuses on the application of material learned in MKT-366, but extends learning through lectures, discussions, or experiential exercises in all areas of research methodology, including research design, instrument creation, data collection and analysis, and report preparation. Prerequisite: MKT-366 and senior standing.
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3.00 Credits
3 credits By means of lectures, discussions, and case studies, the field of marketing management is analyzed from the viewpoint of sales executives. The responsibilities for planning and administering personal selling operations are emphasized. Considerable attention is given to other activities for which sales executives may be wholly or jointly responsible, such as decision making on promotion and brand management. Prerequisites: MKT-200 and senior standing.
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3.00 Credits
3 credits This capstone course for marketing majors employs a top management approach to the overall marketing task, including planning, organizing, controlling, and integrating all the activities of the marketing department. Integration of marketing with other operations of the business unit is emphasized. Major problems and current trends are identified and analyzed through case discussion. Prerequisite: marketing major and 15 semester hours of marketing. Required for marketing majors.
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3.00 Credits
3 credits The study of a topic (or combination of topics) that represents some dimension of marketing or has important and direct implications for marketing management. Theoretical foundations as well as special applications of marketing decision making may be explored. Readings, research, lectures, discussions, or other appropriate methods are employed to stimulate student learning. Prerequisite: MKT-200 and senior standing or permission of instructor.
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3.00 Credits
3 credits Topic to be approved by the professor and department chairperson. Available for juniors and seniors. No more than 12 credits allowed toward graduation, which may be counted as a business or free elective.
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3.00 Credits
3 credits Provides the student an opportunity to supplement and apply classroom work in supervised employment with participating marketing and advertising firms. Requirements include a journal with a log of daily activities, and a project or term paper presented to and evaluated by the internship sponsor. Evaluation will also include a report by the company on the intern's performance. Credits may be used to satisfy business or free elective requirements. Prerequisite: permission of instructor. A passing grade on the Mathematics Placement Test, or a minimum score of 550 on the mathematics section of the SAT, or completion of MTH-100S Math Skills Lab, is required for admission to MTH-102 Elements of Finite Math. A passing score on the Mathematics Placement Test and on the algebra section of the Mathematics and Science Major Placement Test, or a minimum score of 550 on the SAT, together with a passing score on the algebra section of the above test, or completion of MTH-100S Math Skills Lab together with a passing score on the algebra section is required for admission to MTH-105 Algebra and Trigonometry. Passing scores on the Mathematics Placement Test and on the algebra and pre-calculus sections of the Mathematics and Science Major Placement Test, or a minimum score of 550 on the SAT, together with passing scores on the algebra and pre-calculus sections, or completion of MTH-100S Math Skills Lab, together with passing scores on the algebra and pre-calculus sections, or completion of MTH-105 Algebra and Trigonometry, is required for admission to MTH-210 Calculus I.
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3.00 Credits
3 supplemental education units A comprehensive review of basic algebra. Sets, the real number system, inequalities, absolute value, exponentiation and root extraction, algebraic manipulation, functions, linear and quadratic equations, and applications.
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3.00 Credits
3 credits Systems of linear equations, matrix algebra, linear programming, basic probability theory, and selected applications of mathematics to finance are covered. Students who take this course may not take MTH-105 for credit. Prerequisite: MSD-104 or a passing grade on the Math Placement Exam.
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3.00 Credits
3 credits An introduction to calculus. The limit, derivative, optima and integral of a function of one variable, as well as optimization of a function of two variables, are covered. Applications to problems in business and economics are discussed. Prerequisite: MSD-105 or equivalent.
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