MKT 460 - Marketing Management Seminar

Institution:

Rider University

Subject:

Description:

3 credits This capstone course for marketing majors employs a top management approach to the overall marketing task, including planning, organizing, controlling, and integrating all the activities of the marketing department. Integration of marketing with other operations of the business unit is emphasized. Major problems and current trends are identified and analyzed through case discussion. Prerequisite: marketing major and 15 semester hours of marketing. Required for marketing majors.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rider.edu

Phone Number:

(609) 896-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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