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Course Criteria
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3.00 Credits
3 credits Applies communication theory to writing and editorial processes and production techniques to create public relations materials; includes press releases, industrial publications, house organs, trade publications, brochures, newsletters, stockholder reports, and audio-visual media. Prerequisites: COM-107, COM-240, or permission of instructor.
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3.00 Credits
3 credits This course is a critical examination of the symbiotic relationship between the mass media and professional sports franchises and major college athletic programs. This course deals with the workings and processes behind executing the proper techniques of sports information and media relations, as well as an analysis of the culture of sports in modern society. Students will develop a practical focus on sports information and promotion, including the role of the sports information director and events promoter, with emphasis on advanced concepts of public relations, publicity and marketing. Prerequisite: COM-240 or permission of instructor.
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3.00 Credits
3 credits This course is designed to help students learn more about Chinese culture and communication. Culture impacts communication practices and styles in significant and subtle ways. Through readings, lectures, discussions, and first-hand interactions with Chinese international students, the students of this course will gain both conceptual and practical understanding of major communication differences between the two cultures, and become a more skilled intercultural communicator.
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3.00 Credits
3 credits Investigates studies in and theories of nonverbal communication. Lectures and experiential activities explore the effect of status, culture, and gender upon kinesics, physical characteristics, proxemics, tactile communication, paralanguages, artifacts, and environmental factors. Prerequisite: COM-104 or permission of instructor.
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3.00 Credits
3 credits Builds on elementary knowledge of graphic design to teach the principles of advanced layout, typography, and computer graphics. Introduces students to industry standard drawing and digital photo editing software. Provides an understanding of the use of logos, infographics and magazine layout, and of the theoretical bases of color for print production. Prerequisite: COM-212 or permission of instructor.
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3.00 Credits
3 credits Introduces students to professional methods of shooting, processing, and digitizing photographs for publication in print and on the Internet. Relates hands-on work to theory, history, aesthetics, and ethics. Provides practice in computer manipulation, using Photoshop. Each student must have a manually adjustable 35mm camera. Prerequisite: permission of instructor.
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3.00 Credits
3 credits This course will look at the digital technologies that make up the new world of digital convergence. The course will examine the effects of digital media convergence on social life, ethics, industry, and local and global communities through a variety of theories and paradigms. This course will also help students develop necessary digital media production skills and use them critically to solve media development problems.
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3.00 Credits
3 credits Equips students with the theories and practical techniques required to produce effective digital text, graphics, audio, and video for the Internet. Discusses theories behind the use of these media in terms of effective communication and interaction. Introduces students to different computer platforms and requirements for cross-platform media. Prerequisite: COM-261 or permission of instructor.
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3.00 Credits
3 credits The course is designed to offer students education in graphic animation theories, animation development techniques, and animation preparation for various multimedia applications. Emphasis is placed on the design principles in animated communication and animation techniques. The course covers the integration of static images in animation, graphic animation techniques, animation compression, animation rendering, input/output file formats, and animation delivery. The primary software for this course is Adobe Photoshop and Macmedia Flash. Students will be expected to participate in critiques of professional animation designs in order to learn to evaluate critically their own work and their fellow students' work. Prerequisite: COM-262 or permission of instructor.
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3.00 Credits
3 credits Examines in a topical manner the influence of communication upon significant issues and movements affecting people and society. Investigates interpersonal and mass media factors as they relate to a major issue such as changing sex roles, radicalism, racism, evangelism, election campaigns, and technology. May be taken more than once with a different emphasis. Prerequisite: permission of instructor.
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