COM 347 - Sports Media Relations

Institution:

Rider University

Subject:

Description:

3 credits This course is a critical examination of the symbiotic relationship between the mass media and professional sports franchises and major college athletic programs. This course deals with the workings and processes behind executing the proper techniques of sports information and media relations, as well as an analysis of the culture of sports in modern society. Students will develop a practical focus on sports information and promotion, including the role of the sports information director and events promoter, with emphasis on advanced concepts of public relations, publicity and marketing. Prerequisite: COM-240 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rider.edu

Phone Number:

(609) 896-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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