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Course Criteria
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3.00 Credits
3 credits Advanced Advertising Copywriting is an intensive course in copywriting for print media. It focuses on generating creative ideas through divergent thinking and writing different styles of headlines and body copies. It also explores the relationship between copy styles and benefits/appeals for different product categories. Students will be able to further enhance their skills in creative advertising copywriting and expand individual portfolio for their job search. Prerequisite: ADV-311.
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3.00 Credits
3 credits This capstone course for advertising majors provides an opportunity for students to plan comprehensive advertising campaigns. Coverage includes segmentation research, creative development of the campaign, media planning, and determining advertising effectiveness. Integration of advertising into the marketing program will be emphasized. Prerequisites: ADV-311, ADV-315; advertising major or minor, senior standing or permission of instructor. Required for advertising majors.
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3.00 Credits
3 credits Topic to be approved by the professor and department chairperson. Available for juniors and seniors. No more than 12 credits allowed toward graduation, which may be counted as a business or free elective.
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3.00 Credits
3 credits Provides the student an opportunity to supplement and apply classroom work in supervised employment with participating marketing and advertising firms. Requirements include a journal with a log of daily activities, and a project or term paper presented to and evaluated by the internship sponsor. Evaluation will also include a report by the company on the intern's performance. Credits may be used to satisfy business or free elective requirements. Prerequisite: permission of instructor.
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3.00 Credits
3 credits An introduction to various historical definitions of the American experience or national identity, to selected topics which have been used to explain that identity, and to methods of study in the field.
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3.00 Credits
3 credits Studies the maturation and socialization process in modern America through comparative analysis of autobiographical texts and students' personal experiences. Texts represent the experiences of young Americans of both sexes and of different class, racial, ethnic, religious, and regional backgrounds. Spring.
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3.00 Credits
3 credits Literary, sociological, and psychological views of sports in 20th-century American life are examined, focusing on sports as a symbol and reflection of our ideals and tensions.
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3.00 Credits
3 credits Focusing chiefly on the 19th and 20th centuries, the historical experiences of three major ethnic groups-Irish, Jewish, and Italian Americans-are examined, tracing them from their European origins to the present in the United States. Fall.
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3.00 Credits
3 credits A study of the New World and related myths from an interdisciplinary perspective. Students will read essays, fiction, and poetry by Poe, Melville, Emerson, Whitman, James, and others. Paintings and musical works embodying New World concepts will be examined in connection with the above authors.
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3.00 Credits
3 credits Studies in specialized areas of American culture, including travel courses to New Orleans and Spoleto USA. Topics change each semester and are listed in the course roster.
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