ADV 411 - Advanced Advertising Copywriting

Institution:

Rider University

Subject:

Description:

3 credits Advanced Advertising Copywriting is an intensive course in copywriting for print media. It focuses on generating creative ideas through divergent thinking and writing different styles of headlines and body copies. It also explores the relationship between copy styles and benefits/appeals for different product categories. Students will be able to further enhance their skills in creative advertising copywriting and expand individual portfolio for their job search. Prerequisite: ADV-311.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rider.edu

Phone Number:

(609) 896-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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