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Course Criteria
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3.00 Credits
In this integrative course the student has the opportunity to bring together prior knowledge of the various fields of business. Emphasis is on policy-making and implementation, includ-ing long-range planning efforts, and how the firm operates as a whole from within the pa-rameters of the strategic management process. Assessment of the environment, choosing form among different strategic alternatives, and implementing and then evaluating the strategies are major components of the course. The case-study method is used exten-sively. (spring) Prerequisite: This course should be taken in the last semester of senior year.
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3.00 Credits
This capstone course requires the adult learn-er to apply the theories learned and compe-tence acquired in previous modules of the Ac-celerated Degree Program. The assigned project for the course challenges the adult learner to fully analyze an issue in an organiza-tion, write a research paper on that organiza-tional problem and formally present his or her findings to a group of faculty and peers. Both the oral and written presentations of the anal-ysis are integral parts of performance evalua-tion.
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3.00 Credits
A survey of the essential marketing theory, policies, and practices concerning the perfor-mance of marketing functions and the institu-tions involved in the flow of goods and ser-vices from the producer to the ultimate con-sumer. Emphasis is on the development of the marketing mix for consumer and industri-al goods, wholesale and retail marketing pat-terns, and marketing planning and strategy. Current practices in product development, pricing, promotion, physical logistics and oth-er marketing characteristics are explored. (fall)
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3.00 Credits
Covers the theory and management of the different elements of the integrated marketing communication mix of firms. Includes an in-troduction to the marketing communication process and an overview of customer psy-chology including models of motivation, per-suasion, learning, and behavior modification. Communication issues relating to band build-ing and corporate image is discussed. Each of the elements of the promotion mix - advertis-ing, sales, promotion, public relations, person-al selling, and direct marketing (including communications and promotions on the web) - are examined. (spring) Prerequisite: MKT 100
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3.00 Credits
This course examines the role of the sales manager in the planning, development, im-plementation, and control of sales force activi-ties. Selection, training, supervision, and moti-vation of sales force personnel is examined as well as the interaction and coordination of the sales function with other organizational func-tions. Prerequisite: MKT 100
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3.00 Credits
The relevant areas of marketing are applied to sport. Special emphasis is placed upon the principles, policies, and strategies utilized to market the unique product of sport. Course attention is paid to numerous topics including public attitudes about sports; sports marketing research; identification, targeting, and under-standing of sport customers; and develop-ment, implementation and control of sports marketing programs. (as required) Prerequisite: MKT 100
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3.00 Credits
A study of the actions and decision-making process of individuals and organizations in-volved in discovering, evaluating, acquiring, consuming, and disposing of products and services. This course applies the concepts, principles, and theories from the various so-cial sciences to the study of how buyers think and act. In illustrating the importance of understanding consumer behavior by business managers and public policy makers, special emphasis is placed the factors that influence consumer buying patterns. Prerequisite: MKT 100 or equivalent
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3.00 Credits
The ability to develop new and innovative products is the lifeblood of any company. This course examines the entire process of New Product Development including brains-torming, idea evaluation and screening, busi-ness analysis, product testing and prototypes, test marketing, and commercialization. Addi-tional focus is placed upon the methods, tools, and techniques utilized to carry out the steps in the process. Prerequisite: MKT 100
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3.00 Credits
Efficient management of the supply and dis-tribution systems of a firm provides an impor-tant source of competitive advantage in to-day's global marketplace. This course will ex-amine the topics of logistics management, in-ventory management, procurement, ware-housing, physical distribution methods, and use of information systems. Prerequisite: MKT 100
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3.00 Credits
Principles of marketing that need to be un-derstood by mangers in all areas in order to develop and utilize effective marketing prac-tices are examined. Concepts of our global economy, including major psychological and political influences, are explored and their marketing implications considered from a manager's perspective.
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