MKT 220 - Marketing Communication Strategy

Institution:

Felician University

Subject:

Description:

Covers the theory and management of the different elements of the integrated marketing communication mix of firms. Includes an in-troduction to the marketing communication process and an overview of customer psy-chology including models of motivation, per-suasion, learning, and behavior modification. Communication issues relating to band build-ing and corporate image is discussed. Each of the elements of the promotion mix - advertis-ing, sales, promotion, public relations, person-al selling, and direct marketing (including communications and promotions on the web) - are examined. (spring) Prerequisite: MKT 100

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.felician.edu

Phone Number:

(201) 559-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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