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  • MK 320: Marketing Research

    3.00 Credits
    Millikin University

    Required for the marketing major and appropriate for any other major who will design, analyze or interpret survey research. Main thrust is integration of appropriate marketing research techniques into a real-world-problem-oriented project. Students develop skills in data analysis and interpretation as well as time management, interpersonal and presentation skills. The course is project driven. A local organization participates with students throughout the semester and the course culminates with a major oral presentation made to the firm?s executives and participating marketing research practitioners. An excellent elective for all business, social science, James Millikin Scholars and other students desiring to do survey research projects. Pre-requisites: Marketing 300, Mathematics 220, Management Information Systems 120, junior standing.
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  • MK 324: Sales Force Management

    3.00 Credits
    Millikin University

    The course focuses on the two major aspects of sales force management: Sales Analysis - sources and trends of revenue, compensation, cost assignment and profits, and territory analysis; and Personnel Decisions - motivation, recruiting, selection and training. The purpose of the course is to provide students an in-depth view of marketing?s most vital activity. Pre-requisites: Marketing 300, junior standing.
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  • MK 340: International Marketing

    3.00 Credits
    Millikin University

    Overview of global marketing strategies including assessing political and economic risk in making marketing decisions. Product adaptation, country of origin effects, international pricing, international advertising and international retailing strategies are covered as are international marketing research, bribery and corruption, and international consumer behavior. Students are required to study the marketing practices of developed and developing countries. Pre-requisites: Marketing 300, junior standing.
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  • MK 360: Topics in Marketing

    1.00 - 3.00 Credits
    Millikin University

    No course description available.
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  • MK 365: E-Marketing

    3.00 Credits
    Millikin University

    No course description available.
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  • MK 442: Marketing Management

    3.00 Credits
    Millikin University

    A capstone course providing a synthesis of all marketing courses to provide a body of content and applications skills. Focus is upon integrating the different aspects of marketing disciplines. Develops the capabilities for the marketing student to effectively enter the marketing profession. Prerequisites: senior standing, Marketing 300 and nine credits in marketing electives.
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  • MK 471: Marketing Internship

    1.00 - 3.00 Credits
    Millikin University

    Cooperative course between the University and selected businesses to further develop the professional training of marketing majors. Combination of work experience and written reports. Does not count toward the 15 credits in the major. Prerequi-site: consent of Marketing coordinator.
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  • MK 472: Marketing Internship

    1.00 - 3.00 Credits
    Millikin University

    Cooperative course between the University and selected businesses to further develop the professional training of marketing majors. Combination of work experience and written reports. Does not count toward the 15 credits in the major. Prerequi-site: consent of Marketing coordinator.
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  • MK 481: Special Topics in Marketing

    1.00 - 3.00 Credits
    Millikin University

    Provides either an in-depth study of a particular topic or a broad view of several topics of current interest in the marketing area. Topics may include, but are not limited to, purchasing, channel strategies, development of marketing thought, new product introduction, direct marketing, advanced research analysis, marketing modeling, advanced research analysis, marketing modeling, health care and services marketing. Course incorporates relevant experiential learning activities such as field trips whenever appropriate. No more than three topic courses permitted for each student. Like numbered courses may not be repeated. Pre-requisites: Marketing 300, senior standing, consent of instructor.
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  • MK 482: Special Topics in Marketing

    1.00 - 3.00 Credits
    Millikin University

    Provides either an in-depth study of a particular topic or a broad view of several topics of current interest in the marketing area. Topics may include, but are not limited to, purchasing, channel strategies, development of marketing thought, new product introduction, direct marketing, advanced research analysis, marketing modeling, advanced research analysis, marketing modeling, health care and services marketing. Course incorporates relevant experiential learning activities such as field trips whenever appropriate. No more than three topic courses permitted for each student. Like numbered courses may not be repeated. Pre-requisites: Marketing 300, senior standing, consent of instructor.
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