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MH 316: Intro to Ethnomusicology
3.00 Credits
Millikin University
An introduction to the theoretical principles and research tools that have influenced the history of ethnomusicological inquiry. Various world musics explored through performance, recordings, texts, and primary research. Pre-requisites: MH211 and MH314, music majors only.
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MH 316 - Intro to Ethnomusicology
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MH 318: Opera History
3.00 Credits
Millikin University
Development of operatic philosophies, forms, libretti and musical styles over the past three centuries. Pre-requisite: MH211.
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MH 318 - Opera History
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MH 360: Topics in Music History/Lit
1.00 - 3.00 Credits
Millikin University
No course description available.
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MH 360 - Topics in Music History/Lit
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MH 404: Oratorio and Sacred Solo Lit.
2.00 Credits
Millikin University
No course description available.
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MH 404 - Oratorio and Sacred Solo Lit.
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MH 491: Independent Study (Hist/Lit)
1.00 - 3.00 Credits
Millikin University
In-depth study, individual research, and/or field study in areas of mutual interest to the student and the instructor. Pre-requisite: consent of the instructor and Department Chair.
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MH 491 - Independent Study (Hist/Lit)
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MH 492: Independent Study (Hist/Lit)
1.00 - 3.00 Credits
Millikin University
In-depth study, individual research, and/or field study in areas of mutual interest to the student and the instructor. Pre-requisite: consent of the instructor and Department Chair.
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MH 492 - Independent Study (Hist/Lit)
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MK 300: Marketing Prin. & Practices
3.00 Credits
Millikin University
Provides essential background for marketing majors as well as a broad perspective to non-business majors. Deals extensively with theory and strategies relating to marketing?s four major functions: product, pricing, promotion and distribution.. Pre-requisites: Economics 100, junior standing.
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MK 300 - Marketing Prin. & Practices
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MK 307: Advertising/Promo Strategies
3.00 Credits
Millikin University
An applied study of fundamentals of promotions management and marketing communications. Uses tools such as promotional plans, advertising budgets, media purchasing, advertising goals and objectives to develop an understanding of promotion and advertising. Applications orientation provides ample opportunity for students to make decisions relating to advertising and promotion strategies. Pre-requisites: Marketing 300, junior standing.
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MK 307 - Advertising/Promo Strategies
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MK 308: Consumer Behavior
3.00 Credits
Millikin University
Theoretical, interdisciplinary approach to consumer behavior - the core of modern marketing. The objective is a better understanding of consumer behavior which enables managers to effectively present products and brands in appealing and persuasive ways. Integrates complex theories of social and behavioral sciences with marketing mix elements. Prerequisites: Marketing 300, junior standing.
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MK 308 - Consumer Behavior
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MK 310: Personal Selling
3.00 Credits
Millikin University
A ?hands-on? approach focusing on industrial selling. Students are given an opportunity to blend communication skills with effective sales techniques. In-class role-playing and video sales presentations are stressed. Appropriate for individuals in all majors who have anything to sell, ranging from selling themselves in a job interview to selling a service like accounting, a product like a computer or an idea such as Planned Parenthood. In addition, students are exposed to the real world of selling through presentations by professionals and outside activities with local organizations. Pre-requisites: Marketing 300, junior standing.
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MK 310 - Personal Selling
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