MK 310 - Personal Selling

Institution:

Millikin University

Subject:

Marketing

Description:

A ?hands-on? approach focusing on industrial selling. Students are given an opportunity to blend communication skills with effective sales techniques. In-class role-playing and video sales presentations are stressed. Appropriate for individuals in all majors who have anything to sell, ranging from selling themselves in a job interview to selling a service like accounting, a product like a computer or an idea such as Planned Parenthood. In addition, students are exposed to the real world of selling through presentations by professionals and outside activities with local organizations. Pre-requisites: Marketing 300, junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.millikin.edu

Phone Number:

(217) 424-6211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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