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MGT 380-389: Topics in Management
1.00 - 3.00 Credits
McKendree University
As needed.
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MGT 424: Business Ethics And Social Responsibility
3.00 Credits
McKendree University
This course addresses the importance of ethical considerations in business decisions. Topics include schools of ethical thought, the impact of competing stakeholder groups, and the creation of ethics enforcement systems. Students will refine their personal ethical standards and learn to apply ethical decision models to the resolution of business dilemmas. Prerequisite: MGT 204 and MKT 205 or consent of instructor. Same as MKT 424. Each semester.
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MGT 470: Internship in Management
3.00 - 8.00 Credits
McKendree University
Internship in Management
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MGT 470 - Internship in Management
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MGT 480: Independent Study in Management
1.00 - 4.00 Credits
McKendree University
Independent Study in Management
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MGT 480 - Independent Study in Management
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MGT 490: Seminar in Management
1.00 - 4.00 Credits
McKendree University
As needed.
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MGT 490 - Seminar in Management
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MKT 205: Principles of Marketing
3.00 Credits
McKendree University
The course focuses on an analysis of the four strategic elements of marketing - product, price, promotion, and distribution - and the environmental factors that affect the market. The basic theories and examples of marketing practices which this course comprises will prepare the student for further study in marketing and other business fields. Each semester.
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MKT 305: Consumer Behavior
3.00 Credits
McKendree University
This course examines the purchase decision situation and the processes that influence it. Basic concepts from the field of cognitive psychology form the theoretical foundation of the course. Applications of the theories to the practice of marketing are developed. Prerequisite: MKT 205. Annually, Fall.
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MKT 310: Marketing Research
3.00 Credits
McKendree University
The course introduces the scientific method as it is applied in marketing. Quantitative and qualitative research methods are studied and an original research project is undertaken. Students gain experience in developing research questions, selecting appropriate methods, using analytical tools, and interpreting and presenting research findings. Prerequisite: MKT 205, MTH 310. Annually, Spring.
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MKT 315: Marketing Channels
3.00 Credits
McKendree University
The course focuses on the network of intermediaries that producers use to make their products available to consumers and industrial users. Among the business entities studied are wholesale and retail intermediaries and other firms that support the distribution function. Prerequisite: MKT 205. As needed.
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MKT 320: Personal Selling
3.00 Credits
McKendree University
This course examines the personal selling communication process: how information is used to persuade and to satisfy individual needs. Emphasis is placed on preparation for a sale, presentation, closing, handling objections, and follow-up after the sale. Opportunity is provided to study different types of sales environments. Prerequisite: MKT 205. Annually, Spring.
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