MKT 320 - Personal Selling

Institution:

McKendree University

Subject:

Description:

This course examines the personal selling communication process: how information is used to persuade and to satisfy individual needs. Emphasis is placed on preparation for a sale, presentation, closing, handling objections, and follow-up after the sale. Opportunity is provided to study different types of sales environments. Prerequisite: MKT 205. Annually, Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mckendree.edu/prospective/admissions/index.aspx

Phone Number:

(618) 537-4481

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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