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BUS 331: Sales
1.00 Credits
Elmhurst University
Basic concepts, processes, and techniques of selling including customer analysis, effective communication, handling objections, and developing customer satisfaction. Preparation of actual sales presentations by each student. Emphasis is on business-to-business selling. Prerequisite: BUS 230. Fall Term, Day; Spring Term, Evening; Summer Term, Day.
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BUS 332: Retailing Management
1.00 Credits
Elmhurst University
A study of types of retail institutions, organizations, store location, buying and merchandising techniques, advertising and sales promotion, and inventory control. Prerequisite: BUS 230. Fall Term, Day.
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BUS 334: Advertising
1.00 Credits
Elmhurst University
Social, economic, and legal aspects of advertising. Emphasis on advertising as a communications tool with practical applications of theory to specific problems. Strategy and tactics of management decision making regarding advertising, with a focus on the mass selling techniques relative to campaign development, including evaluation of effectiveness. Prerequisite: BUS 230. Spring Term, Day; Fall Term, Evening.
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BUS 335: Consumer Behavior
1.00 Credits
Elmhurst University
The analysis and interpretation of consumer buying behavior, stressing the contributions of psychology, economics, and sociocultural influences. Contemporary models of consumer behavior are studied, emphasizing the relationship of behavioral science theory to marketing management decision making. Prerequisite: BUS 230. Fall Term, Evening; Spring Term, Day.
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BUS 336: Marketing Research
1.00 Credits
Elmhurst University
A study of research methods and the collection and use of internal and external information for analysis and decision making in marketing problems. Prerequisites: BUS 230 and MTH 345. Spring Term, Evening.
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BUS 340: Business Finance
1.00 Credits
Elmhurst University
Principles underlying the financial management of a business enterprise. Among the topics discussed are financial analysis and planning, working capital management, and basic capital budgeting. Prerequisites: BUS 261 and 262, ECO 210 and 211, MTH 151 or 162 and 345; Proficiency in spreadsheet software required; junior standing or consent of instructor. Fall Term, Spring Term.
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BUS 350: Cultural Diversity in Org
1.00 Credits
Elmhurst University
This course examines the nature and role of culture and diversity in the workplace, ways to manage diversity in the workplace, the implications of diversity for business operations, and understanding of differences in light of the globalization of the world's economy. Prerequisite: sophomore standing or consent of instructor.
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BUS 352: Entrepreneurship
1.00 Credits
Elmhurst University
Entrepreneurship offers students a broad overview of entrepreneurship from a historical and current perspective. Students will learn about important tools and develop skills necessary to create and grow a new business. Students will create a new venture business plan, consider ways to finance the new venture, and establish a plan for growth. Upon completion of the course students will have gained general knowledge of new business development. No prerequisite. Open to all students.
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BUS 354: Human Resource Management
1.00 Credits
Elmhurst University
Examines human resource policies including staffing, training, job analysis and evaluation, compensation, employee development, union relations, and government requirements. Prerequisite: BUS 250. Fall Term, Day, Evening.
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BUS 355: Negotiations-Theory & Practice
1.00 Credits
Elmhurst University
This course examines the structure, process, and nature of negotiations through experiential methods to (1) develop an understanding of negotiation models, strategies, conflict resolution, communications styles, situational analysis, and elements of power and influence; and to (2) develop negotiation skills. Prerequisite: junior or senior standing or consent of instructor. Spring, Summer Terms.
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