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Course Criteria
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3.00 Credits
The course teaches students to write editorial and feature stories for magazine and newspaper publication. Students will examine the relationship between editorial/feature content and the audience market. Students are required to submit work for publication.Prerequisites: MSCM 241.Credit, three hours.
Prerequisite:
MCOM 241
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1.00 - 19.00 Credits
An independent project or series of readings, research, and writing.Prerequisites: Consent of the Instructor and Department Chair.Credit, one to three hours.
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1.00 - 19.00 Credits
An independent project or series of readings, research, and writing. Prerequisites: Consent of the Instructor and Department Chair. Credit, one to 19 Hours.
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1.00 - 19.00 Credits
An independent project or series of readings, research, and writing. Prerequisites: Consent of the Instructor and Department Chair. Credit, one to 19 Hours.
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1.00 - 19.00 Credits
An independent project or series of readings, research, and writing. Prerequisites: Consent of the Instructor and Department Chair. Credit, one to 19 Hours.
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3.00 Credits
The online course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depition of race, class, gender, and sexuality in advertising, sex and selling, advertising and ethics, and the furture of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.
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3.00 Credits
Students enrolled in this course will gain hands on media relations experience, mentorship and most importantly, learning that cannot be duplicated in the traditional classroom enviornment. The design of this course connects students directly with the technology and industry tools necessary to be successful in today's competitive media enviornment. Prerequisite: MCOM 218 and MCOM 251.
Prerequisite:
(MCOM 218 AND MCOM 251)
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3.00 Credits
With the growth of production programs in higher education (sports, entertainment and live streaming of camps activites), students will learn to master one of the most valuable ways of communicating in the digital age: live video production. This sports production class will assist students in preparing for professional event broadcasting and for careers as experienced sport production technicians. The course provides live video camera work, short analysis, sound recording and live editing. Students will operate remote equipment and work in high paced, advanced production facility. Prerequisites: MCOM 216, MCOM 371 and MCOM 373.
Prerequisite:
(MCOM 216 AND MCOM 217)
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3.00 Credits
This is an experimental learning class in which students gain a basic understanding of journalism and newpaper writing techniques by writing for the Hornet Newspaper. Student will write, edit, and layout ten (10) issues of the school newspaper, both in priint and in an online version. Students will also produce videos to accompany various online news stories. Students will cover campus and community news with some attention to national news stories. Students in this course do all the work for publication of each issue of he paper. The course will also require students to meet real-time publishing deadlines.
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3.00 Credits
The course analyzes the state of contemporary media - online and off - and its impact on public relations examining key factors influencing reportorial and editorial coverage of entertainment, business, government, and not-for-profit interest. Special emphasis is on the advent of the Internet, the rise of citizen journalism, and the impact of blogs and other social media. Students will utilize a free online website development tool to develop a strategic media relations campaign aimed at publicizing a product, service, idea, or issue of their employers or other organizations, and that uses a variety of traditional and non-sensible outcomes.Credit, three hours.
Prerequisite:
(MCOM 218 AND MCOM 251)
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