MCOM 351 - PUBLIC RELATIONS AND THE NET

Institution:

Delaware State University

Subject:

Mass Communications

Description:

The course analyzes the state of contemporary media - online and off - and its impact on public relations examining key factors influencing reportorial and editorial coverage of entertainment, business, government, and not-for-profit interest. Special emphasis is on the advent of the Internet, the rise of citizen journalism, and the impact of blogs and other social media. Students will utilize a free online website development tool to develop a strategic media relations campaign aimed at publicizing a product, service, idea, or issue of their employers or other organizations, and that uses a variety of traditional and non-sensible outcomes.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

(MCOM 218 AND MCOM 251)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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