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Course Criteria
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3.00 Credits
Graphic Design I provides the student with a comprehensive overview of the design field including its history, principles, techniques, and practice. The essential components of the graphic design process are discussed. Projects and exercises encourage the exploration of a wide range of design applications including symbols, logos and identity, typography, and layout. Professional considerations are introduced such as portfolio development, self-promotion, and employment opportunities. Corequisite: ART 140.
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3.00 Credits
This course introduces students to the history and technology of one of the most integral components of visual communication-letterforms. Topics covered include typographic vocabulary, terminology, classification, measurement, syntax, communication, and legibility. The expressive potential of letterforms and words is explored, as well as the relationship between type and image. Students develop an appreciation of the subtleties of typographic form through projects that incorporate both traditional and digital methods and techniques. Prerequisites: GRDS 200; corequisite: GRDS 320.
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3.00 Credits
Digital Studio I introduces the student to using the Macintosh computer as a tool for image creation and manipulation. Both vector and raster-based software are explored, with a focus on digital drawing tools, scanning software, and the preparation of files for successful use in both print and multimedia applications. Technical proficiency and aesthetic judgment are emphasized. Naming, saving, printing, organizing, e-mailing, and archiving digital files are addressed. Prerequisite: GRDS 200; corequisite for majors: GRDS 300.
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3.00 Credits
This course introduces students to the communication challenges of a client-driven profession through projects that demand conceptual thinking and visual problem-solving skills, and which require strict adherence to specifications, deadlines, and presentation standards. Topics covered include interdependency of form and content; information hierarchy and visual unity; and economic, social, and cultural impact of design. The importance of research, ideation, process, documentation, and craft are stressed. Prerequisites: GRDS 300, GRDS 320; corequisite for majors: GRDS 360.
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3.00 Credits
Digital Studio II introduces students to using the Macintosh computer as a tool for design, page layout, and production. Grid, document structure, pagination, and basic typographic hierarchy are explored, as well as the use of master pages, style sheets, libraries, layers, and color models in the construction of both single- and multiple-page documents. Technical considerations in the design and production process are presented, such as working with image files and preparing documents for successful output to print and PDF. Through lecture and critique, students develop an awareness of how design decisions impact the cost of production and distribution. Prerequisites: GRDS 300, GRDS 320; corequisite: GRDS 340.
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3.00 Credits
This course provides students a survey of the field of graphic design from its prehistoric origins to contemporary practice, focusing on pivotal events and achievements that have shaped the evolution of visual communication. Students explore the relationship between design and its audience, analyze the evolution of formal attributes, and study the social and economic impact of design activities. Significant stages in graphic design are explored in relation to both technological advances in the field as well as change and innovation in related disciplines. Prerequisite: GRDS 360.
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3.00 - 6.00 Credits
This course provides the student an opportunity to explore in-depth a specialization in the graphic design industry. Topics may include identity design and guidelines, branding and packaging design, publication design, environmental design, information architecture and systems design, and signage and wayfinding design. Other topics address critical thinking in graphic design and may include such issues as design and social responsibility, design for democracy, and design for global audiences, among others. Prerequisites: 18 credits in graphic design.
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3.00 Credits
This course expands on the fundamentals of typography and challenges the student to organize and produce complex typographic designs and layouts. Students learn to analyze, edit, and organize information and to create dynamic, clear communication for business, literary, and instructional purposes. Legibility, readability, hierarchy, structure, pacing, and sequencing are covered. Students are encouraged to consider content, interpretation, audience, and appropriateness when approaching assignments. Prerequisite: GRDS 380.
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3.00 Credits
This interdisciplinary course introduces students to the art and business of advertising. Working in tandem to complete various print advertising assignments, students develop an awareness of the relationship between form and content and discover the impact that color, shape, image, and typography have on communicating messages and influencing consumers. Legal, ethical, and economic considerations involved in the business of advertising are covered, as well as basic business practices such as pitching ideas, strategic planning, and implementing campaigns. Emphasis is placed on creativity, resourcefulness, teamwork, project management, and production skills. Prerequisites: GRDS 410.
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3.00 Credits
Advanced Design offers students an overview of the many specializations in the diverse field of graphic design. Projects demand extensive research, analysis, and creative conceptualization. Students are expected to generate sophisticated design solutions that reflect a high level of expertise and achievement. Critical thinking in graphic design is stressed with readings and discussions on contemporary issues in the profession, both domestic and international. Prerequisite: GRDS 420.
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