GRDS 420 - AdvertisingDesignandPhotography

Institution:

Shepherd University

Subject:

Description:

This interdisciplinary course introduces students to the art and business of advertising. Working in tandem to complete various print advertising assignments, students develop an awareness of the relationship between form and content and discover the impact that color, shape, image, and typography have on communicating messages and influencing consumers. Legal, ethical, and economic considerations involved in the business of advertising are covered, as well as basic business practices such as pitching ideas, strategic planning, and implementing campaigns. Emphasis is placed on creativity, resourcefulness, teamwork, project management, and production skills. Prerequisites: GRDS 410.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SHEPHERD.EDU

Phone Number:

(304) 876-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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