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Course Criteria
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3.00 Credits
3 hours Emphasis is on gaining insight into human behavior within a business setting. It includes development of analytical techniques for dealing with superiors, peers, and subordinates. The case study approach will be used extensively. Current and past theories on organizational behavior will be analyzed. As a demonstration of the organizational concepts studied in this course, the class will be run very much like a business organization. Most of the course work will be done through semester-long groups using the Classroom Organization pedagogy where students apply for and are assigned to play either manager or subordinate roles. Prerequisite: BU221.
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3.00 Credits
This course is a study of advertising history, principles, processes, rules, and effects.Also included in the course is an overview of advertising's place in integrated marketing communications and the analysis of advertising agency structures, tasks, and responsibilities.Emphasis is on media planning and buying, promotions, regulatory requirements, and copywriting for print and broadcast media.(This course may be taken for credit as COMM 203.)
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3.00 Credits
This course provides students with a practical understanding of public relations and the role it plays in everyday society.Students are introduced to various types of public relations opportunities in industry and in non-profit organizations. The course centers on public relations as a process and involves fact-finding and research, planning and programming, communications and actions, and evaluation.Included are examinations of public relations case studies through group interaction and problem solving.(This course may be take for credit as COMM 204.)
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3.00 Credits
This course introduces elementary research methods in business and economics.The course includes the use of microcomputers in business and economics.Emphasis is on using spreadsheets to prepare quantitative research projects in business and economics.The course also covers writing quantitative reports in business and economics.(This course may be taken for credit as ECON 222 or ACCT 222.) Prerequisites: ECON 163 and MATH 281or 383 or PSYC 205.Prerequisite or corequisite: MATH 282 or 384.
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3.00 Credits
This course is a study of specific aspects of organization culture, such as motivation, conflict, power, and leadership. Focus is on improving the effectiveness of organizations by strengthening human processes.(This course may be taken for credit as PSYC 287 or ECON 287.)
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3.00 Credits
This course introduces the fundamental concepts that help improve marketing decision-making.The student is introduced to the language of marketing, the concepts of marketing strategy, the concepts of product development, the psychology of consumer behavior, the mix of intermediate channel members, and the role of promotion and pricing.(This course may be taken for credit as ECON 290.)
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3.00 Credits
Financial Management is an exploration of corporate organizations and the planning of their financial requirements. The course includes an intensive study of cash flow, ration analysis, budgeting, capital decision making, external financing, and corporate failure and reorganization.(This course may be taken for credit as ECON 312 or ACCT 312.) Prerquisites: ACCT 202, 203, and ACCT 222 or ECON 222.
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3.00 Credits
This course is an introduction to the nature and development of common law and of the Uniform Commercial Code.Included is the study of contract law, business aspects of criminal law, ethical aspects of legal issues, and issues related to partnerships and corporations.(This course may be take for credit as ECON 222 or ACCT 222.)
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3.00 Credits
This course explores economic fluctuations in the modern American economy against the backdrop of the alternative theories explaining these fluctuations. Students in the course are presented with the quantitative data which describes the cycles and the analytical techniques used to generate economic forecast. Prerequisites: ECON 302 and MATH 282.
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3.00 Credits
The Senior Seminar in Business is a review of business practices and policies with respect to the goal of achieving an efficient model for for-profit and non-profit organizations. In the course students gain an integrated insight in the various business disciplines as applied to contemporary business problems and issues.This course also includes focused writing instruction for the preparation of business reports. Prerequisite: Senior standing in the department or permission of the instructor.
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