BUSA 204 - Principles of Public Relations

Institution:

Bethany College - West Virginia

Subject:

Description:

This course provides students with a practical understanding of public relations and the role it plays in everyday society.Students are introduced to various types of public relations opportunities in industry and in non-profit organizations. The course centers on public relations as a process and involves fact-finding and research, planning and programming, communications and actions, and evaluation.Included are examinations of public relations case studies through group interaction and problem solving.(This course may be take for credit as COMM 204.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bethanywv.edu

Phone Number:

(304) 829-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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