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CAP 310: Advertising Management and Cases
3.00 Credits
Grand Valley State University
Management and direction of the advertising function as viewed and practiced by the client advertising manager, the advertising agency, and the media. Analysis of actual cases and presentation of findings and recommendations. Offered fall and winter semesters. Prerequisite: CAP 210.
Prerequisite:
Prerequisite: CAP 210.
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CAP 315: Advertising Copywriting
3.00 Credits
Grand Valley State University
Practice in the copywriting process, from conception of ideas to finished copy for product and corporate advertising objectives. Offered fall and winter semesters.
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CAP 320: Public Relations Management and Cases
3.00 Credits
Grand Valley State University
The public relations function viewed from the management, consultant, and employee positions through use of text material and case studies. Offered fall and winter semesters. Prerequisite: CAP 220.
Prerequisite:
Prerequisite: CAP 220.
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CAP 320 - Public Relations Management and Cases
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CAP 321: Media Relations Writing
3.00 Credits
Grand Valley State University
This course prepares public relations students with both knowledge and practice of writing skills used in the public relations profession, with special emphasis on media relations. Students will learn how the news media work in different settings, and how media relations fits into the broader public relations program. Offered fall and winter semesters. Prerequisite: JBM 256.
Prerequisite:
Prerequisite: JBM 256.
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CAP 321 - Media Relations Writing
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CAP 325: Advertising and Public Relations Ethics and Law
3.00 Credits
Grand Valley State University
Examination of ethical principles and key categories of law as applied specifically to the advertising and public relations professions. The course includes an overview of classical ethical viewpoints and applications to the contemporary practice. Key legal concepts and cases relevant to advertising and public relations are also discussed. Offered fall and winter semesters. Prerequisites: CAP 210 or CAP 220.
Prerequisite:
Prerequisites: CAP 210 or CAP 220.
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CAP 325 - Advertising and Public Relations Ethics and Law
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CAP 330: Social Media Strategy
3.00 Credits
Grand Valley State University
Focuses on creating and developing social media strategies for public relations and advertising. Students will learn how organizations like non-profit and for-profit use social media to achieve business goals. Students will explore social media content creation, user engagement, viral messages, advocacy, community building, and crowdsourcing. Offered fall semester. Prerequisite: Junior standing.
Prerequisite:
Prerequisite: Junior standing.
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CAP 330 - Social Media Strategy
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CAP 331: Social Media Analytics
3.00 Credits
Grand Valley State University
Introduces students to the emerging field of social media analytics. Students will explore current research and best practices of social media analytics for public relations and advertising. Students will learn data mining, data visualization, social network analysis, sentiment analysis, search engine analysis, location analysis, and competitive intelligence. Offered fall semester. Prerequisite: Junior standing.
Prerequisite:
Prerequisite: Junior standing.
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CAP 380: Special Topics in Advertising and Public Relations
1.00 - 9.00 Credits
Grand Valley State University
A study of special topics not regularly covered in the curriculum. Expectations of the student in this course approximate those in other 300-level courses. May be repeated for credit when content varies. Offered on sufficient demand. Prerequisite: Sophomore standing.
Prerequisite:
Prerequisite: Sophomore standing.
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CAP 380 - Special Topics in Advertising and Public Relations
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CAP 399: Independent Study in Advertising/Public Relations
1.00 - 6.00 Credits
Grand Valley State University
Individually designed learning projects. Offered every semester. Prerequisites: Advertising/public relations major, junior standing, and permission of advisor.
Prerequisite:
Prerequisites: Advertising/public relations major, junior standing, and permission of advisor.
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CAP 399 - Independent Study in Advertising/Public Relations
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CAP 413: Media Planning
3.00 Credits
Grand Valley State University
Methods of analyzing and evaluating media, selection of media for target audiences, consideration of budget factors, and preparation of media plans. Offered fall and winter semesters. Prerequisites: CAP 210 and CAP 220 or permission of instructor.
Prerequisite:
Prerequisites: CAP 210 and CAP 220 or permission of instructor.
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CAP 413 - Media Planning
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