CAP 331 - Social Media Analytics

Institution:

Grand Valley State University

Subject:

Description:

Introduces students to the emerging field of social media analytics. Students will explore current research and best practices of social media analytics for public relations and advertising. Students will learn data mining, data visualization, social network analysis, sentiment analysis, search engine analysis, location analysis, and competitive intelligence. Offered fall semester. Prerequisite: Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisite: Junior standing.

Corequisites:

Exclusions:

Level:

Instructional Type:

Other

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gvsu.edu

Phone Number:

(616) 331-2020

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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