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Course Criteria
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1.00 - 9.00 Credits
Analysis and discussion of advanced topics, contemporary problems, and new or controversial topics. Specific topics will reflect interest of students and instructors. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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3.00 Credits
Strategies for building and measuring brand equity are discussed. Other topics to be covered include the management of brands on the Web, cobranding, and brand extensions. All students will complete a brand audit as part of the course. Offered fall semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
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3.00 Credits
A methodical analysis of a significant number of marketing cases selected from actual business experience to illustrate the application of sound principles to market planning, sales forecasting, and market management. Offered fall and winter semesters. Prerequisites: MKT 350, senior standing, and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350, senior standing, and admitted to Seidman College of Business or by permit.
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3.00 Credits
Examination of businesses' use of consumer data for business decisions in highly turbulent market environments. Drawing on techniques learned in MKT 352 - Marketing Research, students will apply analytical software tools to case studies of marketing challenges, improving their ability to make business recommendations based on statistical analysis. Offered winter semester. Prerequisites: MKT 352 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 352 and admitted to Seidman College of Business or by permit.
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3.00 Credits
This course offers advanced sales techniques and principles of selling. Students will actively participate in hands-on experiential learning through multiple role play experiences. Students also will develop skills in speed selling, trade math, communication and presentations, negotiations, and problem solving while using the latest technologies and tools to close deals. Offered winter semester. Prerequisite: MKT 356.
Prerequisite:
Prerequisite: MKT 356.
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3.00 Credits
Application of management functions to the selling structure and sales problems of companies. Behavioral and quantitative disciplines are used in case study analyses. Organizing sales operations, sales planning, analysis, and evaluation are covered. Offered fall and winter semesters. Prerequisites: MKT 356 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 356 and admitted to Seidman College of Business or by permit.
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3.00 Credits
Studies the role of transportation in the global supply chain and distribution channel, and the interaction of transportation with other supply chain logistics activities such as inventory control. Topics include logistics system design, transportation policy and infrastructure, each mode of freight transportation, and the management of transportation. Offered every other semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
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3.00 Credits
This course offers advanced sales techniques and principles of selling. Students will actively participate in hands-on experiential learning through multiple role play experiences. Students also will develop skills in speed selling, trade math, communication and presentations, negotiations, and problem solving while using the latest technologies and tools to close deals. Offered winter semester. Prerequisite: MKT 356.
Prerequisite:
Prerequisite: MKT 356.
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1.00 - 6.00 Credits
This course will be used to grant marketing credit to students who complete internships in the marketing field. Graded credit/no-credit. Prerequisites: Junior standing, minimum 2.5 GPA, and admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisites: Junior standing, minimum 2.5 GPA, and admitted to Seidman College of Business or by permit.
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1.00 - 3.00 Credits
Students propose an independent study culminating in a written and oral report. The proposal must include learning outcomes and a readings list. Proposals involving primary research should include a detailed description of objectives and methodology. Students must find an interested faculty member to help them prepare the proposal and to supervise the independent research. Offered each semester. Prerequisite: Admitted to Seidman College of Business or by permit.
Prerequisite:
Prerequisite: Admitted to Seidman College of Business or by permit.
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