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SCOM 349: Ethnographic Approaches to Communication Studies
3.00 Credits
James Madison University
3 credits. This course offers an examination of ethnographic approaches to interpersonal, organizational, health and public communication studies. Students will analyze the role of ethnographic methods and inductive research processes toward building theories of communication and assessing communication practices. Prerequisite: Any 100-level GCOM course or permission of instructor.
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SCOM 349 - Ethnographic Approaches to Communication Studies
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SCOM 350: Organizational Communication
3.00 Credits
James Madison University
3 credits. Study of theories and principles of communication within organizations. Emphasis on analysis of formal and informal communication systems, networks, and interactions with organizational hierarchies. Consideration of both profit and not-for-profit contexts.
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SCOM 350 - Organizational Communication
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SCOM 351: Visual Rhetoric
3.00 Credits
James Madison University
3 credits. A study of the rhetorical foundations of visual and verbal arguments in academic disciplines and popular culture. Students will analyze and produce visual and verbal arguments in a variety of rhetorical contexts. Prerequisites: GWRIT 103 and any 100-level communication studies course or permission of the instructor.
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SCOM 351 - Visual Rhetoric
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SCOM 352: Communication and Social Movements
3.00 Credits
James Madison University
3 credits. A study of the use of communication in social movements. Emphasis on the types of communication used in social movements and on ways to produce and respond to such messages. This course examines a variety of different social movements within the political process including nonprofit organizations. Prerequisite: SCOM 240.
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SCOM 352 - Communication and Social Movements
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SCOM 353: American Political Culture and Communication
3.00 Credits
James Madison University
3 credits. Study of functions performed by communication in politics. Emphasis on a variety of communication forms and techniques used by advocates both in campaigning and governing. Consideration of contemporary campaigns and the role of communication in their successes and failures. Prerequisites: SCOM 240 and GPOSC 225 are recommended or permission of the instructor.
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SCOM 353 - American Political Culture and Communication
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SCOM 354: Communication,Environment and Environmentalism
3.00 Credits
James Madison University
3 credits. An exploration of how messages and information about nature and the environment are communicated, focusing on persuasive efforts by institutions, corporations, environmental managers, lobbyists, scientific experts, politicians and citizens to describe and shape human interactions with the environment and each other. This course seeks to increase our understanding of the ways that these environmental discourses persuade (and fail to persuade) different publics.
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SCOM 354 - Communication,Environment and Environmentalism
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SCOM 358: Business and Professional Communication Studies
3.00 Credits
James Madison University
3 credits. Study of techniques of effective communication in business/professional context. Emphasis on communication skills and results. Consideration of communication problems unique to the business/professional environment.
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SCOM 358 - Business and Professional Communication Studies
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SCOM 361: Public Relations Techniques II:Visual
3.00 Credits
James Madison University
3 credits. Study of visual communication techniques for public relations. Survey of design principles and elements used for developing visually effective messages with an emphasis on publication design and production, photography and computer-mediated presentations. Students should provide a camera and be familiar with desktop publishing and presentational software. Prerequisite: SCOM 261 or permission of the instructor.
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SCOM 361 - Public Relations Techniques II:Visual
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SCOM 367: Advanced Public Relations Writing
3.00 Credits
James Madison University
3 credits. Offers advanced public relations students experience in the wide range of writing style and applications that are essential to successfully begin their professional careers. The course focuses on understanding and mastering action-oriented communication methods and best professional practices. Provides both a conceptual framework and in-depth training in advance techniques. Prerequisite: SCOM 261.
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SCOM 367 - Advanced Public Relations Writing
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SCOM 381: Communication Criticism
3.00 Credits
James Madison University
3 credits. Study of methods of evaluating acts of persuasive communication. Emphasis on developing and applying appropriate standards to determine effectiveness of persuasion. Consideration of criticism of advertising, mass media, public speaking and other forms of persuasive communication. Prerequisites: SCOM 280 and any 100-level GCOM course or permission of the instructor.
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