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Course Criteria
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3.00 Credits
Credits: 3 Topic and format vary. In-depth study of a topic in the area of information technology management. Enrollment limited and competitive. Prerequisites Senior standing, ISOM major, minimum GPA requirement.
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3.00 Credits
C or higher MIS 301, degree status. Analyzes selected topics that highlight latest developments in information resource management fi eld, including contemporary research fi ndings and case studies of information systems in business and other organizations.
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1.00 - 3.00 Credits
Credits: 1-3 Research and analysis of selected problems or topics in information resource management. Notes C or higher MIS 301, degree status. Must be arranged with instructor and approved in writing by associate dean for undergraduate programs before registration. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0
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3.00 Credits
Prerequisites: Sophomore standing and C or better in ACCT 203 and ECON 103. Examines marketing principles, concepts, strategies, tactics, and analytical tools used by profi t and nonprofi t organizations to market ideas, products, or services to selected target groups. Emphasizes how to promote, distribute, and price fi rm’s offering in dynamic economic, social, political, and international environment.
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3.00 Credits
Credits: 3 Familiarizes students with marketing-sales interfaces including sales force role and capabilities, personal selling strategies, organizational relationships, and responsibilities of sales managers including training, motivating, and evaluating sales force. Prerequisites C or higher in MKTG 301, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Fall.
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3.00 Credits
Prerequisites: C or higher in MKTG 301, degree status. Marketing strategy implications of concepts and propositions that compose consumer decision processes. Emphasizes lifestyle, situation, and information processing. Lecture and case analysis.
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3.00 Credits
Prerequisites: C or higher in MKTG 301, degree status. In-depth study and application of advertising and other forms of marketing communication with emphasis on role in marketing planning. Study includes identifi cation of relevant data to analyze marketing situation, development of product position, marketing and marketing communications objectives, creative strategy, media planning, and evaluation.
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3.00 Credits
Credits: 3 Explores impact of Internet technology on marketing strategy and practice. Topics include online advertising campaigns (focusing on search marketing), web site usability and content, and the use of social and interactive media to build customer relationships and foster brand loyalty. Prerequisites C or higher in MKTG 301 and MIS 301, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Fall, Spring.
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3.00 Credits
Credits: 3 Comprehensive view of retailing as it relates to overall marketing processes. Emphasizes retail decision alternatives used when formulating retail strategies, particularly Internet. Prerequisites C or higher in MKTG 301, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Fall, Spring.
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3.00 Credits
Credits: 3 Examines unique challenges and opportunities of marketing systems among suppliers, manufacturers, resellers, and government. Focuses on developing a capability to identify and nurture long-term B2B relationships. Provides tools and techniques commonly leveraged by B2B marketers to develop these relationships with their clients. Prerequisites C or higher in MKTG 301, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Spring, Summer.
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