MKTG 333 - Business to Business Marketing

Institution:

George Mason University

Subject:

Description:

Credits: 3 Examines unique challenges and opportunities of marketing systems among suppliers, manufacturers, resellers, and government. Focuses on developing a capability to identify and nurture long-term B2B relationships. Provides tools and techniques commonly leveraged by B2B marketers to develop these relationships with their clients. Prerequisites C or higher in MKTG 301, degree status. Hours of Lecture or Seminar per week 3 Hours of Lab or Studio per week 0 When Offered Spring, Summer.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gmu.edu

Phone Number:

(703) 993-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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