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COMM 413: Communication Theory
3.00 Credits
Slippery Rock University of Pennsylvania
A study of the significant theories of human communication that help to explain and predict the role of communication in determining the social, cultural, and political behavior of the community.
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COMM 415: Persuasion
3.00 Credits
Slippery Rock University of Pennsylvania
This course will familiarize students with the processes of persuasion, the relationship of persuasion to other forms of human communication, methods for studying persuasion, the theories of persuasion and ethical concerns about persuasion. The perspectives and tools developed in this course should enable the student to develop effective message strategies in work and personal situations.
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COMM 419: Propaganda: Ideology, Communication Warfare, and Social Control
3.00 Credits
Slippery Rock University of Pennsylvania
The purpose of this course is to enhance the critical thinking and analytical skills of students to make them better able to cope intellectually with public argument in a world of where sound-bites and terrorism rule the day. This course addresses the ways in which various ideologies compete for global dominance by employing advocacy strategies and propaganda techniques, a process made both more complex and more consequential by rapidly advancing communication technologies. By manipulating visual imagery, propagandists often exert control over the public's perception of political, social and economic reality. Extensive use of art and video examples will be made in this course.
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COMM 422: History of Journalism
3.00 Credits
Slippery Rock University of Pennsylvania
Tracing the history of American journalism from its early English European heritage to modern times. Emphasis on people, organization, and media that have helped establish the press as an American institution.
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COMM 431: PR and IMC Campaigns Capstone
3.00 Credits
Slippery Rock University of Pennsylvania
Capstone course in the PR, IMC and Health Communication concentrations. Course provides students a thorough experience in conducting public relations and integrated marketing communication campaigns and preparing communication materials. Working in teams, students prepare and conduct the research, planning, implementation and evaluation of an actual campaign for a client.
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COMM 434: Advertising Production
3.00 Credits
Slippery Rock University of Pennsylvania
Advanced production course which applies concepts of design, creative strategy and message development to the creation of advertising in a variety of mediums. Course focuses on development of consumer, public service and public relations advertising campaigns.
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COMM 441: Issues in Journalism
3.00 Credits
Slippery Rock University of Pennsylvania
An analysis and discussion of the impact of journalism on contemporary society. Among the subjects discussed will be the evolution of journalism in a digital age, ethical concerns for modern journalists, and the impact of mobile technology on the practice of journalism.
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COMM 448: Advanced Media Writing and Reporting
3.00 Credits
Slippery Rock University of Pennsylvania
Instruction in media writing and reporting techniques beyond the basic news story, focused on detailed, in-depth news-writing and news-gathering practices, including use of human and documentary sources. Students will produce stories in short-form and long-form reporting structures, reflecting contemporary media ethics and news values.
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COMM 448 - Advanced Media Writing and Reporting
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COMM 449: Communication Projects
3.00 Credits
Slippery Rock University of Pennsylvania
This course provides students an opportunity to investigate in-depth, approved topics in applied communication.
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COMM 450: Internship
1.00 - 12.00 Credits
Slippery Rock University of Pennsylvania
Supervised placement or research in selected private or public agencies.
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