COMM 431 - PR and IMC Campaigns Capstone

Institution:

Slippery Rock University of Pennsylvania

Subject:

Communications

Description:

Capstone course in the PR, IMC and Health Communication concentrations. Course provides students a thorough experience in conducting public relations and integrated marketing communication campaigns and preparing communication materials. Working in teams, students prepare and conduct the research, planning, implementation and evaluation of an actual campaign for a client.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sru.edu

Phone Number:

(724) 738-9000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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