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MIT 310: E-Research: Information-seeking Skills and Strategies
3.00 Credits
University of Scranton
This course concentrates on the use of the Internet for research in a variety of fields, emphasizing online research techniques and effective online search strategies, both of which will be valuable for careers in an e-world. Topics include organization of information; evaluation and selection of databases; evaluation of information from web resources; types of online information resources (e.g. government documents, statistical sources; consumer, medical, and business information; online communities, etc.); online periodical databases; use of search engines; copyright and fair use issues; and citing electronic sources. Students will develop lifelong learning skills for locating and evaluating information. Hands-on experience will be emphasized.
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MIT 315: Database Management for Web Applications
3.00 Credits
University of Scranton
(Prerequisites: CMPS 136 or CMPS 144 and CMPS 202 or permission of instructor)This course covers the fundamentals of relational database systems in the context of how databases may be employed in Web applications. Topics include high-level data modeling; relational data-base design, creation, and data manipulation using SQL; interactive-websites design and implementation. It uses an appropriate database package such as Oracle and PostgreSQL.
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MIT 315 - Database Management for Web Applications
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MIT 322: Two-Dimensional Computer Animation Techniques
3.00 Credits
University of Scranton
(Prerequisites: CMPS 134 or CMPS 202 or permission of instructor)A course in the creation of computer animation, with an emphasis on Web-based implementation. This course introduces techniques for computer animation such as key-framing, motion capture, layers, guides, tweening. The techniques will be implemented using the industry-standard software, Flash. The course also includes an overview of story-telling, story-boarding and scene composition. A major project will be required. (Also listed as ART 322.)
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MIT 324: 3D Computer-generated Animation/Content
3.00 Credits
University of Scranton
A course that addresses three-dimensional graphic content creation and manipulation. Students develop 3D content using a number of industry-standard software packages. Topics include mode/texture development, animation, construction of 3D environments, rendering and advanced topics. (Also listed as ART 324.)
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MIT 324 - 3D Computer-generated Animation/Content
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MIT 481: Information Technology Internship
3.00 - 6.00 Credits
University of Scranton
This is an extensive job experience in media and information technology that carries academic credit. Prior approval is required. Course can be taken more than once.
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MIT 481 - Information Technology Internship
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MIT 490: (W) Information Technology Project
3.00 Credits
University of Scranton
(Seniors only, departmental permission required).In this course, students prepare and present Information Technology projects to be evaluated by the instructor and their fellow students.
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MIT 490 - (W) Information Technology Project
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MKT 351: Principles of Marketing
3.00 Credits
University of Scranton
(Prerequisites: junior standing, ECO 153-154 or ECO 101)This course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded. The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations.
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MKT 361: Marketing Research
3.00 Credits
University of Scranton
(Prerequisite: MKT 351)Study of the role of marketing information as the basis for decision-making. Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report.
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MKT 361 - Marketing Research
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MKT 362: Consumer Behavior
3.00 Credits
University of Scranton
(Prerequisite: MKT 351)Study of theories of consumer behavior. The buyer is analyzed at the individual level in terms of motivation, attitudes, etc. and at the social level in terms of influence on buying behavior from the socio-economic environment.
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MKT 362 - Consumer Behavior
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MKT 370: Interactive Marketing
3.00 Credits
University of Scranton
(Prerequisite: MKT 351)This course examines the integration of evolving interactive technologies in the design and implementation of marketing programs. The use of information technology infrastructure to support the execution of conception, pricing, promotion and distribution of ideas, goods and services has the potential of making the marketing process more efficient and productive.(Also listed as EC 370.)
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MKT 370 - Interactive Marketing
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