MKT 370 - Interactive Marketing

Institution:

University of Scranton

Subject:

Marketing

Description:

(Prerequisite: MKT 351)This course examines the integration of evolving interactive technologies in the design and implementation of marketing programs. The use of information technology infrastructure to support the execution of conception, pricing, promotion and distribution of ideas, goods and services has the potential of making the marketing process more efficient and productive.(Also listed as EC 370.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scranton.edu

Phone Number:

(570) 941-7400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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