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Course Criteria
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0.00 - 3.00 Credits
Strategic management of the companys product mix. Discusses portfolio theory, identification of new product opportunities, product and introductory market planning, and promotional strategy for new product launches. Product strategy is part of a firm's overall strategy and includes management of a product's life cycle, pricing, promotion, and positioning in the marketplace.
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3.00 Credits
Utilizes a managerial approach to sales promotion campaign development with an emphasis on sales promotion strategy as a component of the total marketing mix. Consumer promotions and event marketing initiatives are analyzed. Topics include sales promotion objectives; promotional tactics (e.g., samples, coupons, premiums, contests, sweepstakes, refunds and rebates); trade sales promotional tools (e.g., trade allowances, displays and point of purchase); sales training; trade shows; and the measurement and evaluation of sales promotion effectiveness. Students have an opportunity to develop a sales promotion campaign. Formerly titled as Sales Promotion
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0.00 - 3.00 Credits
A major aspect of the U.S. economy is the role that businesses, institutions, and governments play as buyers of goods and services. Strategic alliances between organizations often build very profitable relationships. This course examines the similarities and differences between business and consumer marketing activities. Topics include channel development; vendor and value analysis; inventory policy and control; fore-casting; impact of hard goods versus services on marketing decisions; marketing and promotion planning and implementation.
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3.00 Credits
Examines specific issues involved in entering international markets and conducting marketing operations on an international scale. Attention is focused on problems such as identifying and evaluating opportunities worldwide, developing and adapting market strategies in relation to specific national market needs and constraints, and developing and coordinating global marketing strategies.
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3.00 Credits
Exporting is an important aspect of international trade for nations. At the company level, exporting may provide a more lucrative market than the domestic one since 95 percent of the world's population and 80 percent of its purchasing power reside outside the United States. Exporting can diversify risk and extend the life cycle of products and services. For seasonal businesses, exporting can smooth production and sales imbalances. This course looks at the promotion mix from a global point of view. Adapting to international environments, which often increases costs and lowers margins, is evaluated through cases and a review of the literature. Effective knowledge and utilization of international trade fairs are examined. Comparison and contrast with purely domestic promotional strategy is engaged through extensive case analysis. Importing and sourcing from outside the United States also is covered.
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3.00 Credits
No course description available.
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3.00 Credits
(Same as MAN 3605) An introduction to the unique challenges faced by people attempting to understand foreign environments for the purpose of managing organizations and people who have diverse notions of time, space, linguistic structures, and work-related values and practices. Topics include national cultural differences and competitive managerial behavior, corporate cultures and organizational effectiveness, and competitiveness and culture. The cultural patterns and managerial practices of a variety of national settings are examined.
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3.00 Credits
(Same as MAN 3605H.) Presents a global perspective to students by examining cross-cultural theories, integrating international concepts, and understanding the challenges faced by multinational organizations. Multinational firms seek to recruit individuals who understand what cultural adaptations are required to successfully compete in the global marketplace. Through a combination of lectures, academic literature review, cases analyses, and projects, honors students develop an understanding of the changes required in life style, what type of government runs the country in which they will be working, and if that kind of government will mean restrictions in behavior. Students also examine the various negotiating styles needed to be able to manage effectively across cultures?either on international assignments or in cross-cultural teams. Enrollment is limited to 15 students.
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3.00 Credits
No course description available.
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3.00 Credits
No course description available.
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