MAR 3325 - Integrated Mar. Communications

Institution:

Yeshiva University

Subject:

Marketing

Description:

Utilizes a managerial approach to sales promotion campaign development with an emphasis on sales promotion strategy as a component of the total marketing mix. Consumer promotions and event marketing initiatives are analyzed. Topics include sales promotion objectives; promotional tactics (e.g., samples, coupons, premiums, contests, sweepstakes, refunds and rebates); trade sales promotional tools (e.g., trade allowances, displays and point of purchase); sales training; trade shows; and the measurement and evaluation of sales promotion effectiveness. Students have an opportunity to develop a sales promotion campaign. Formerly titled as Sales Promotion

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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