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Course Criteria
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3.00 Credits
Provide the basic skills of Desktop Publishing to those already familiar with word processing. It is designed to facilitate control of the publishing processediting, typesetting, design, graphic production, and page makeup from one's own personal desktop. Includes Web page design. 3 credits (2 lecture hours, 2 laboratory hours), spring semester
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3.00 Credits
This course will cover essentials for public relations practitioners, including a brief theory-based discussion of the origins of P.R. at the turn of the century and its evolution into a leading industry in today's world. Students will learn first-hand how to identify target audiences and will go through exercises in drafting, producing, and distributing a wide range of P.R. messages to those publics using mass media and emerging communications technologies. Special topics will include crisis public relations, speech writing, and conducting press conferences and other media briefings. This class is open to non-majors with permission from the instructor. 3 credits (3 lecture hours)
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3.00 Credits
This class offers a "work to show" class where students learn the business ofbroadcasting including: management and marketing techniques, sales and promotion strategies, and non-linear video editing production. Professionals in the local and regional broadcasting markets guest lecture, as well as host students through field trip visits. Prerequisite: Permission of instructor 3 credits, fall semester
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3.00 Credits
Allows seniors to earn credit for supervisory publication work. CHIMES and photography workers learn editors' functions while WCVM staff learn management and FCC training. 1 credit (2 laboratory hours), fall semester
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2.00 Credits
Continuation of JOUR 285. 1 credit (2 laboratory hours), spring semester
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3.00 Credits
An overview of advertising theory and practice which covers advertising's place in society, its relation to marketing and communications, its forms of media, and its creative elements-art and copy. Students create an entire production advertising campaign for a client. Prerequisite: Permission of instructor 3 credits (3 lecture hours)
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3.00 Credits
Laws, ethics and the general historical background of the American mass media are provided for New York state reporters. In addition, all forms of regulation of the press and mass media are covered alongside the responsibilities of the press offered under the first amendment. 3 credits (3 lecture hours), spring semester
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3.00 Credits
Broadcast Script writing will provide students with weekly news and entertainment producing seminars designed to tailor their abilities to research, write and format, and critique in-depth journalistic writings appropriate for use in any communications profession, but specific to projects related to radio, television (including Internet video streaming), and film script writing. Lecture meetings, as well as independent research and individual consultation sessions, are an integral part of the story origination and execution process for programming related to both the news and entertainment industries. Prerequisites: "C" or better in ENGL 101 and 102, or permission of instructor3 credits (3 lecture hours ) Fall or spring semester
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3.00 Credits
Adapting written, audio, and video files for the Internet, incorporating style and format changes to accommodate online audiences. Writing assignments for news and marketing content. Examination of the elements of print and broadcast writing styles that contribute to online content. A thorough review of the differences and similarities that mark the era of media convergence in journalism. Prerequisites: JOUR 214 with a C+ or better 3 credits (2 lecture hours, 2 laboratory hours)
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3.00 Credits
Introduction to the specialized skills required for finding, researching and writing non-fiction stories for magazines. Students will learn how to target potential publication sites, write pitch letters, and negotiate publishing contracts. Prerequisite: "C" or better in ENGL 101, submission of writing portfolio andpermission of instructor. 3 credits (2 lecture hours, 2 lab hours), spring semester only
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