JOUR 290 - Advertising Strategies

Institution:

SUNY Morrisville (formerly Morrisville State College)

Subject:

Description:

An overview of advertising theory and practice which covers advertising's place in society, its relation to marketing and communications, its forms of media, and its creative elements-art and copy. Students create an entire production advertising campaign for a client. Prerequisite: Permission of instructor 3 credits (3 lecture hours)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.morrisville.edu

Phone Number:

(315) 684-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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