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Course Criteria
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3.00 Credits
An introduction to the role and importance of effective communications in business. Key topics include the familiarization and practice in preparing common types of internal and external business communications; contemporary issues in business communication relating to technology, ethics, and nondiscriminatory language; memo and report writing with proper mechanics, style, and appropriate tone/attitude; and business presentations. Prerequisite(s): EGL 101 and BCS 102 (3,0) 3 credits
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3.00 Credits
This course will combine basic advertising principles with practical media application. This course shall introduce students to the business of advertising in a contemporary global environment. The course will explore concepts of advertising, including elements of media selection and copywriting within the parameters of internal budgets, management and the application of actual advertising creation. In addition, students will create advertising, integrating the roles of the creative director and marketing manager. Note: Students completing this course may not receive credit for VIS 188 (3,0) 3 credits
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3.00 Credits
The honors course provides depth and enrichment for the more motivated student by covering the text material at a more rapid pace than usual. Included will be class meetings in the computer laboratory. Emphasis will be on an interdisciplinary approach stressing writing skills, oral communicates and analytical tasks. Students will complete several case studies utilizing microcomputer spreadsheet programs, culminating in a research paper assessing the financial worthiness of a public corporation of the student's own choice. Guest lecturers from on-campus, as well as off-campus, will be invited. Prerequisite(s): Minimum grade of B in Principles of Accounting I and II, or permission of student's Accounting Instructor (3,0) 3 credits
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3.00 Credits
An introduction to legal concepts of law and society, the law of contracts, agency, employment, commercial paper, and sales. (3,0) 3 credits
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3.00 Credits
The honors Principles of Management course covers the curriculum at an accelerated pace, providing class time for additional topics relevant to productivity and technology issues to be covered. This course is geared to the more motivated student. Students will explore several issues in depth via speeches, writing assignments and case study analysis. In addition, class time will be allocated to utilization of project management microcomputer software. Note: Students completing this course may not receive credit for BUS 109. Prerequisite(s): Minimum grade of B+ in Business Organization and Management, or the permission of the Department of Business Chair (3,0) 3 credits
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3.00 Credits
This course will further the understanding of accounting theory and will provide the opportunity to achieve competency in the use of computerized applications. The course will introduce students to internal control theory within a computerized financial information system. Use of the Web for accessing relevant information will also be introduced. Prerequisite: BUS101; Co-requisite: BUS102. (3.0) credits
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3.00 Credits
This elective course addresses concerns pertaining to the business environment, instructing students as to the unified ecological approach to which affect management. The political approach to business environmental concerns in the context of constitutional, common law and administrative law theories and case and statutory analysis are examined, referencing basic natural science technology. Designed as a first law course it introduces the business, horticulture and industrial technology student to the legal process applying relevant components of environmental law studies. A nationally adopted text of a major law publisher and contemporary business periodical articles on assigned topics are to be used extensively. (3,0) 3 credits
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3.00 Credits
This course provides an understanding of the evolving Internet technologies. It primarily explores the business implications of these developments. It explores the tools, skills, and business and social implications of emergence of electronic commerce in the cyberspace. In addition to acquiring basic skills for navigating the Internet and creating personal and business electronic presence on the World Wide Web, the students re-examine fundamental processes of business as it is performed in the cyberspace in contrast to the market place. This helps the students evolve a perspective about the business in the next century and helps them understand changes as the cyberspace grows increasingly important in the global economy. Prerequisite(s): BCS 102 and BCS 111 or Department approval (3,0) credits
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3.00 Credits
This course covers statistical concepts and techniques as applied to business applications. Topics include: data classification; experimental design; descriptive statistics; measures of central tendency and dispersion; probability concepts; binomial, Poisson and normal distributions; central limit theorem and confidence intervals. Extensive use of Excel to assist in the computational and graphical aspects of the subject. (3,0) 3 credits
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3.00 Credits
This course recognizes the central role of consumers in determining the fate of a firm's marketing efforts. Topics covered include the understanding of consumer motivation, perception, and learning, as well as the recognition of social influences on consumer behavior such as reference groups, opinion leadership, culture, and subcultures. Emphasis will be on the consumer's decision making process so that students can make more informed choices in the marketplace. Topics also include the methods marketers use to influence consumer behavior and corresponding ethical and legal issues. Prerequisite(s): BUS 131 or Department approval (3,0) 3 credits
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